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Mar 13, 2021 · With craft gin taking over the country, we were pleasantly surprised to see a new homegrown vodka brand launch from Goa. Rahasya Vodka is the latest craft spirit entrant in the country and has set ambitious plans for itself.
- Making of ‘Rahasya’
- IAS to Starting Up
- Making The Vodka
- Pandemic and The Market
Speaking of the making of Rahasya, Varna says, “You have different drinks that are there in different pockets and parts of India, but nothing that everybody from Kashmir to Kanyakumari can relate to. It is about the taste, and that was an intriguing thought. I wanted to create that and I decided to work on what should the Indianised drink taste lik...
Varna’s venture into branding and entrepreneurship was serendipitous. She grew up preparing to be an IAS officer as she had always been a batch topper and excelled at academics. While studying for her civil service course, she was working at an organisation that had mentors from the branding world. “We were creating a course for creative sciences, ...
Varna adds the team sources the highest quality of grain and raw materials for the vodka. “The bigger time spent was on creating the secret sauce, as that’s what makes Rahasya. There are very few people in the organisation who know what that secret sauce is,” says Varna. This ‘secret sauce’ is made separately and sent to the units. It then is infus...
While the team was set to begin work and launch Rahasya in May 2020, the pandemic and the ensuing lockdowns derailed the plans. They took the time to continue building the brand and made sure that the team has the plans for the next year. Rahasya was finally launched in December 2020. “While the lockdown has been tough for all startups, we have had...
It is a craft Vodka that is inspired by the mysticism, heritage, and folklore of India. Launched by Blisswater Industries Private Limited, Rahasya Vodka has taken the Goan drinking scene by storm and has its sights set on becoming the spirit of choice for the urban Indian.
Feb 1, 2021 · Blisswater Industries Private Limited has introduced Rahasya – craft vodka inspired by the mysticism, heritage, and folklore of India. Rahasya marries India’s heritage with its new, self-confident future.
Aug 31, 2021 · By December 2020, Varna Bhat had created a truly Indian vodka brand called ‘Rahasya’. While the COVID-19 pandemic brought most entrepreneurs down, Bhat climbed up and above. In 2021, Blisswater Industries bagged seed funding of $335,000 (around Rs 2.5 crore), as reported by a leading business daily.
Jan 20, 2021 · Rahasya Vodka from Goa. If you've lost track of the number of gins and beers to come out of Goa in the recent past, you're not alone. Adding to the high spirits of the sunshine state, Rahasya vodka from Goa is the newest craft spirit that attempts to “capture the essence of India.”
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Jun 6, 2023 · Her in-depth research in the space made her realise that our country did not really represent a signature drink and that ignited the way for her to start Blisswater and launch India's drink called Rahasya Vodka, which is currently manufactured in Goa.
