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  2. Dec 12, 2023 · In 1985, Nirma achieved a milestone by surpassing Surf to become India's most popular detergent. By 1988, Nirma commanded a substantial 60% share of the country's detergent market. Expanding beyond its core product, Nirma diversified its offerings to include bathing soaps and introduced new products such as soda ash, salt, and scouring items.

  3. Apr 19, 2021 · In all this, Nirma, a barely recognized brand at the start of its journey, used smart, targeted advertising to great effect. Its first jingle in 1982 created by its agency Purnima Advertising and featuring Karsanbhai’s beloved daughter in a frock as white as milk was memorable for its simple direct message.

    • Sundeep Khanna
  4. Jun 17, 2024 · Nirma also known as Nirupamma the daughter of Karsanbhai died in a tragic car accident. The initial Nirma advertisement aired on Doordarshan and it appeared in back-and-white. The new yellow powder established by Karsanbhai Patel was sold only for Rs 3.50 per kg at a time when HUL ’s Surf was priced at Rs 13 per kg.

  5. Looking for online definition of NIRMA or what NIRMA stands for? NIRMA is listed in the World's most authoritative dictionary of abbreviations and acronyms.

  6. en.wikipedia.org › wiki › NirmaNirma - Wikipedia

    Nirma is a group of companies based in the Indian city of Ahmedabad, that manufactures products ranging from detergents, soaps, cement, cosmetics, salt, soda ash, LAB and injectables. Karsanbhai Patel , a lab technician, started Nirma in 1969 as a one-man operation.

  7. Sep 22, 2024 · Nirma, one of India's most iconic detergent brands, has a fascinating story that spans over five decades. Here's a brief overview: Humble Beginnings (1969): Nirma was founded in 1969 by Karsanbhai Patel, a chemist from Gujarat, with a modest investment of ₹1,000 (approximately $13 USD).

  8. 4 definitions of NIRMA. Meaning of NIRMA. What does NIRMA stand for? NIRMA abbreviation. Define NIRMA at AcronymFinder.com.