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1. • • We are proud to be one of the first to make the switch – from Winter 2022, 100% of the cotton in Superdry jeans is certified organic. We’ve done our research – on 11 July 2022, we combed the data from top global fashion brands selling denim jeans.
     www.superdry.com/sustainability/organic-cotton-clothing

     Organic Cotton Clothing At Superdry | Superdry

2. People also ask

   What percentage of Superdry products are organic?

   • 75% of the products Superdry bought in 2021 contained cotton, which remains the largest single material we use. Accelerating our targets, 65% of our cotton garments will contain organic cotton by 2025, including all ‘pure cotton’ products. We have already converted our Underwear, Basic Non-Printed Tees and Polo categories to organic.

   Organic Cotton, Recycled and Low Impact Materials - Superdry

   corporate.superdry.com/sustainability/low-impact-materials/organic-cotton-recycled-and-low-impact-materials/

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   How much of Superdry's cotton is organic?

   • Currently, 30% of our cotton garments are organic - by 2030, this will be 100%. These targets are part of an ambitious strategy that will see Superdry support our organic cotton requirements by helping 20,000 farmers adopt the latest sustainable organic cotton farming practice.

   Organic Cotton - Superdry

   corporate.superdry.com/sustainability/sustainable-materials-library/cotton/organic-cotton/

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   How will Superdry support our organic cotton requirements?

   • These targets are part of an ambitious strategy that will see Superdry support our organic cotton requirements by helping 20,000 farmers adopt the latest sustainable organic cotton farming practice. In 2021 we worked directly with 1,824 farmers, which will increase to over 6,500 farmers in 2022.

   Organic Cotton - Superdry

   corporate.superdry.com/sustainability/sustainable-materials-library/cotton/organic-cotton/

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   What is organic cotton?

   • ORGANIC COTTON Grown using only natural pesticides and fertilisers, organic cotton helps create healthier soil for generations to come. The production of Organic Cotton uses up to 87% less water than conventional cotton and reduces carbon emissions by up to 14%.

   Sustainability Initiatives At Superdry | Superdry

   www.superdry.com/sustainability

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3. corporate.superdry.com › cotton › organic-cottonOrganic Cotton - Superdry

   corporate.superdry.com › cotton › organic-cotton

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   We are investing to boost the organic cotton industry - Superdry is the only global fashion brand to commit to converting the number of farmers needed to meet our organic cotton requirement. Organic cotton uses 87% less water and reduces CO2 emissions by 14% compared to conventional cotton.

4. Videos

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     Look good, feel better wearing our Organic Denim Jeans Collection. #Superdry | Superdry

     21 Feb 2023

     1.7K views

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     Organic Cotton Blast Womens

     17 Apr 2020

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     From Seed to Store - Better Choices Better Future by Superdry

     20 Jun 2022

     716 views

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5. corporate.superdry.com › sustainability › low-impactOrganic Cotton, Recycled And Low Impact Materials - Superdry

   corporate.superdry.com › sustainability › low-impact

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   In addition to moving to 100% Organic Cotton, we are introducing recycled and low impact alternatives at scale across our non-cotton ranges by 2030. By 2030, 80% of our wider material footprint (not cotton) will be made using recycled or low impact alternatives.

6. corporate.superdry.com › sustainabilitySustainability - Superdry

   corporate.superdry.com › sustainability

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   65% of our cotton and non-cotton garments will be converted to organic, low impact or recyclable alternatives by 2025, with 100% of cotton moving to organic by 2030. We will baseline our water footprint in 2022, with the aim to reduce the water we use in manufacturing our garments by 20% by 2025 and 40% by 2030.

7. www.superdry.com › sustainabilitySustainability Initiatives At Superdry | Superdry

   www.superdry.com › sustainability

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   The Organic Cotton Accelerator (OCA) unites the global organic cotton sector. From field to fibre to fashion, OCA enables measurable improvements to farmers’ livelihoods and local communities, creating the conditions for change to secure the future of organic cotton.

8. www.superdry.com › sustainability › sustainableSuperdry's Sustainable Fabric List | Superdry

   www.superdry.com › sustainability › sustainable

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   Made using a blend of organic cotton and recycled materials. Organic cotton is grown using natural rather than chemical pesticides and fertilisers. The healthier soil this creates uses up to 87% less water which is better for our planet and for the farmers who grow it.

9. superdry.com.au › pages › sustainabilitySustainability – Superdry

   superdry.com.au › pages › sustainability

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   Over the last year, 62% of the garments we designed and produced contained organic, lower impact or recycled materials. We are on track to meet our 65% target by 2025 and 96% by 2030. Find out more about our journey and how we make our sustainably sourced claims here.