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Jan 21, 2020 · As an employee, Superdry is actually a decent brand to work for. The pay is good (and nowadays money is THE most important thing for employees) and the discount is excellent.
- Tom Castle
Not a fan of most of their stuff that has 'SuperDry' scribbled all over it, but some of their higher end stuff in their Idris Elba line is really nice and understated. Having said that, I wouldn't pay full price for anything they sell.
- One of The Founders Founded Bench, The Well-Known Skatewear Brand
- Japan Was The Inspiration Behind Superdry
- The Brand Started Life with Just 5 T-Shirts
- Superdry Has A Cult Celebrity Following
- There Are More Than 500 Superdry Stores Worldwide
- The Brand Has Paired with Movie Star Idris Elba
- The Japanese Characters on The Products Are Automatic Translations
- Superdry Doesn’T Advertise on TV
- The Brand’S Name Came from Japanese Food Packaging
James Holder, the co-founder of Superdry, founded Bench, the well-known skatewear brand after experimenting with screen printing and design. The brand exemplified his love of graphics and typography which he brought to the Superdry brand that he would go on to create with Julian, thanks to a shared interest in pushing the boundaries of fashion.
James and Julian shared a passion for high-quality fashion and boundary-pushing designs, but the Superdry brand didn’t come to life until the pair took a trip to Japan. They found their visit to the capital city of Tokyo so inspirational that they decided to blend their shared interests in one contemporary clothing brand.
When the Superdry brand was first launched, there were only five T-shirts in its collection. Since then, it has grown exponentially. Now, Superdry offers regular seasonal collections that comprise more than five hundred distinctive logos and thousands of different items.
The original 5 T-shirt collection included the Osaka 6 T-shirt which was first worn by British footballing legend David Beckham. The footballer was just the first of many stars to wear the brand’s products including Kate Winslet, Pixie Lott and Leonardo di Caprio.
Despite its humble beginnings in Cheltenham, Superdry now boasts more than seven hundred branded stores around the world more than 60 different countries. Yet, the brand is still not satisfied with its success and is aiming to further its global expansion into new territories over the years to come.
Superdry is well-known around the world for its strong outerwear, womenswear and menswear collections. It is also continuously adding to its ranges with product lines including Superdry Sport and Superdry Snow. One of its most highly-publicized ranges was the 2015 Idris Elba + Superdry collaboration.
Although Superdry uses Japanese letters on its clothing products, it doesn’t try to make the text accurate. The translations are carried out with automatic translation programs like Babelfish. In translation the texts convey messages such as “membership certificate” and “sunglasses company.”
Even when the Superdry brand was first created it never advertised on television. The marketing director of the company has famously said that instead, its focus is on “the product being on the right people”, having used influencers like David Beckham long before it was a trend.
The name “Superdry” came after a brainstorming session by the founders in a bar in Tokyo after they gathered together lots of food packaging and realised that everything was labelled “super”. This inspired them to come up with the now-famous brand logo.
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Superdry is rated 3.4 based on 242 reviews. Superdry has collected 242 reviews with an average score of 3.43. There are 147 customers that Superdry, rating them as good.
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So, while doing a little research I came across SuperDry, this seemingly Japanese upscale clothing brand. Does/has anyone own/ed clothing made by them? If so do you recommend them?
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Aug 31, 2024 · (Plus Other FAQs) August 31, 2024 6 Mins Read. Superdry is a British apparel brand. Vintage Americana style meets Japanese-inspired graphics in Superdry’s goods. It was founded in Cheltenham by Ian Hibbs and Julian Dunkerton in 1985 when it was first known as “Cult Clothing.”
