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1. • • Apple, which previously had intended to spend about $1B annually on blockbuster films for release in theaters, is rethinking its movie strategy after the disappointing box office performance of several big-budget movies, reported Bloomberg’s Thomas Buckley and Lucas Shaw.
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     Apple rethinking movie strategy after box office ... - TipRanks

2. People also ask

   Is Apple rethinking its movie strategy?

   • Much of that is about to change, according to a report from Bloomberg. The article claims that Apple is "rethinking its movie strategy" after several box office misfires, like Argylle and Napoleon. It has already canceled the wide theatrical release of one of its tent pole movies, the George Clooney and Brad Pitt-led Wolfs.

   Report: Apple changes film strategy, will rarely do wide theatrical releases

   arstechnica.com/gadgets/2024/09/report-apple-changes-film-strategy-will-rarely-do-wide-theatrical-releases/

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   Is Apple changing its movie streaming strategy?

   • The report notes that Apple is not the only streamer changing its strategy. Netflix is reducing costs and bringing more movie production in-house, while Amazon is trying (so far unsuccessfully) to produce a higher volume of movies annually, but with a mixture of online-only and in-theater releases.

   Report: Apple changes film strategy, will rarely do wide theatrical releases

   arstechnica.com/gadgets/2024/09/report-apple-changes-film-strategy-will-rarely-do-wide-theatrical-releases/

   See all results for this question

   Will Apple move away from super-budget movies?

   • Further, Apple plans to move away from super-budget films and to focus its portfolio on a dozen films a year at lower budgets. Just one major big-budget film is planned to get a wide theatrical release: F1. How that one performs could inform future changes to Apple's strategy.

   Report: Apple changes film strategy, will rarely do wide theatrical releases

   arstechnica.com/gadgets/2024/09/report-apple-changes-film-strategy-will-rarely-do-wide-theatrical-releases/

   See all results for this question

   Will Apple release a big-budget movie in a few theaters?

   • Most other upcoming big-budget movies from Apple will be released in just a few theaters, suggesting the plan is simple to ensure continued awards eligibility but not to put butts in seats. Further, Apple plans to move away from super-budget films and to focus its portfolio on a dozen films a year at lower budgets.

   Report: Apple changes film strategy, will rarely do wide theatrical releases

   arstechnica.com/gadgets/2024/09/report-apple-changes-film-strategy-will-rarely-do-wide-theatrical-releases/

   See all results for this question

3. arstechnica.com › gadgets › 2024Report: Apple changes film strategy, will rarely do wide ...

   arstechnica.com › gadgets › 2024

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   2 days ago · The article claims that Apple is "rethinking its movie strategy" after several box office misfires, like Argylle and Napoleon. It has already canceled the wide theatrical release of one of its ...

4. www.nytimes.com › apple-movies-theaters-wolfsApple Rethinks Its Movie Strategy After a String of Misses

   www.nytimes.com › apple-movies-theaters-wolfs

   Aug 25, 2024 · By Nicole Sperling. Aug. 25, 2024. When Apple won a bidding war in 2021 for the rights to make the action comedy “Wolfs” with George Clooney and Brad Pitt, it did so in part because it promised...

5. 9to5mac.com › 2024/05/07 › apples-movie-strategy-mayApple’s theatrical movie strategy may soon start to shift ...

   9to5mac.com › 2024/05/07 › apples-movie-strategy-may

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   May 7, 2024 · Now, according to a new report, it sounds like Apple’s leadership is reassessing its ambitions for film, including the role of theatrical releases as part of its strategy.

6. 9to5mac.com › 2024/09/27 › apple-tv-shifts-movieApple TV+ shifts movie strategy to be very Netflix-like, per ...

   9to5mac.com › 2024/09/27 › apple-tv-shifts-movie

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   1 day ago · Overall, Apple’s new movie strategy can be summarized as: 1-2 big theatrical swings per year, accompanied by larger budgets; But mostly lower-cost Apple TV+ releases for the vast majority of new ...

7. dnyuz.com › 2024/08/25 › apple-rethinks-its-movieApple Rethinks Its Movie Strategy After a String of Misses

   dnyuz.com › 2024/08/25 › apple-rethinks-its-movie

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   Aug 25, 2024 · When Apple won a bidding war in 2021 for the rights to make the action comedy “Wolfs” with George Clooney and Brad Pitt, it did so in part because it promised the stars it would put the movie into a large number of movie theaters.

8. www.bloomberg.com › news › articlesApple Rolls Back Its Big Plans to Release Movies in Theaters

   www.bloomberg.com › news › articles

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   2 days ago · Apple is rethinking its movie strategy after the disappointing box office performance of several big-budget films, including Martin Scorsese’s Killers of the Flower Moon, Napoleon, Argylle and ...

9. apple.slashdot.org › story › 24/09/27Apple Rolls Back Its Big Plans to Release Movies in Theaters

   apple.slashdot.org › story › 24/09/27

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   2 days ago · An anonymous reader shares a report: Apple is rethinking its movie strategy after the disappointing box office performance of several big-budget films, including Martin Scorsese's Killers of the Flower Moon, Napoleon, Argylle and Fly Me to the Moon. Apple canceled plans to release Wolfs -- an action comedy starring George Clooney and Brad Pitt -- in thousands of theaters globally.