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  2. Dec 12, 2023 · The case of Nirma serves as a compelling narrative of the business dynamics, emphasizing the importance of adaptability, innovation, and strategic focus in the competitive market. Despite facing setbacks in its later years, Nirma's legacy remains intertwined with the dynamic shifts in consumer preferences and the evolving landscape of the FMCG ...

  3. en.wikipedia.org › wiki › NirmaNirma - Wikipedia

    Nirma is a group of companies based in the Indian city of Ahmedabad, that manufactures products ranging from detergents, soaps, cement, cosmetics, salt, soda ash, LAB and injectables. Karsanbhai Patel , a lab technician, started Nirma in 1969 as a one-man operation.

  4. Sep 22, 2024 · Nirma, one of India's most iconic detergent brands, has a fascinating story that spans over five decades. Here's a brief overview: Humble Beginnings (1969): Nirma was founded in 1969 by Karsanbhai Patel, a chemist from Gujarat, with a modest investment of ₹1,000 (approximately $13 USD).

  5. Jun 17, 2024 · They opened up Nirma University back in 2003, started a pharmacy company in 2004, launched salt which was named Nirma Sudh, and in 2014 they started their Nirma cement business. Back in 2010, Karsanbhai without giving any notice delisted Nirma from the stock market.

  6. Sep 26, 2020 · Nirma- an FMCG company which was once an immensely successful brand and a strong rival of Hindustan Unilever Limited (HUL) is now in decline stage of its product life cycle but still has a strong brand recall in the minds of Indian consumers.

  7. Jan 24, 2020 · Even today, Nirma remains the largest producer of soda ash in the world and the company has gone private since 2012. With his massive fortune, Karsanbhai Patel bought a six-seat chopper in 2013...

  8. Jun 18, 2020 · On February 25, 1980, the Company promoted by Karsanbhai K. Patel was incorporated as a Private Limited for the manufacturing and selling of Detergents, Soaps, Chemicals and Allied Products. Starting a business and converting it into a success story is not always easy. The path is slippery.