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- The portrayal of characters, situations, and cultures can create lasting impressions, influencing how people perceive different groups, lifestyles, and issues. As the lines between fiction and reality blur, movies possess the power to sway public opinion on topics such as social justice, gender equality, environmental concerns, and more.
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Aug 3, 2023 · From thought-provoking narratives to eye-opening documentaries, movies have the ability to shape public opinion and even drive social change. In this blog, we will explore the profound impact...
Sep 22, 2023 · Influencing Culture. Molding Beliefs and Values: Cinema has the power to influence culture by shaping our beliefs and values, often blurring the line between fiction and reality. Filmmakers...
- Abstract
- Cinema and Soft Power
- Cinema Attendance in Brazil
- The Present Study
- Methods
- Results and Discussion
- Conclusion
- Acknowledgments
Soft power has been theorized as a type of persuasive power—usually associated with intangible resources such as culture, ideology, and institutions—that helps a country gain legitimacy in the eyes of other states (Nye 1990, 2005, 2011, 2021). Several studies have analyzed how the United States (e.g., Sun 2008; Aydemir 2017) and China (e.g., d'Hoog...
Nye (1990, 2005, 2011, 2021; see for a review Chitty et al. 2017) proposed that power should be divided into soft and hard halves. Soft power refers to the ability of a country to influence the behavior of other countries or actors through noncoercive means, such as culture, values, and ideology. Soft power is often contrasted with hard power, whic...
A national survey conducted in September 2020 showed that going to the cinema was the most engaged activity before the COVID-19 pandemic and was also an activity that Brazilians missed the most during the lockdown (Itaú Cultural and Datafolha 2020). According to the Brazilian National Film Agency (ANCINE), in 2021, only 477 of 5,570 Brazilian munic...
In this study, we test whether cinema as a form of soft power projection may shape how the public (i.e., Brazilians) perceives other countries (i.e., the United States and China). Our overarching hypothesis (H1) is that individuals who are more (and continuously) exposed to films (i.e., exposed to soft power) originating from a specific country (e....
To study public perceptions of the projected American and Chinese soft power via film consumption/cinema attendance, we collected our data over 5 weeks between March and September 2020 in Brazil. The Institution's Human Ethics Board approved our study. We report complete question wording in the online appendix to save space.
Our results show (table 2), as hypothesized, significant positive associations between cinema attendance by Brazilians and positive attitudes toward American cultural and political values. Two main factors may explain why such associations happen. First are the abundant soft power resources the United States brings to the Brazilian cinema market, w...
In this article, we provide a much needed and novel empirical link between soft power resources and public opinion. Resources and outcomes consist of two important aspects in assessing a country's soft power (Nye 2021). They are the two ends of the soft power process, where resources are converted into desired outcomes in a voluntary manner (Li 201...
We thank several professors and staff of the university who supported and helped the conduction of this study. We also thank the Coordination for the Improvement of Higher Education Personnel (CAPES) (Grant numbers: 88882.378011/2019-01) for supporting the study under the Master's Scholarship
Feb 4, 2015 · Do they also have the power to affect our view of government? A recent study by Michelle C. Pautz, an associate professor of political science at the University of Dayton, suggests films can act...
Dec 13, 2023 · From poverty and inequality to racial discrimination and political corruption, cinema has the capacity to bring these issues to the forefront of public consciousness. By presenting stories that resonate with audiences, films can provoke thought, stir empathy, and inspire action.
Aug 23, 2023 · Movies have the incredible ability to influence public opinion and initiate conversations about critical social issues. Enzo Zelocchi’s films serve as prime examples of how cinema can be a...
Apr 20, 2010 · Two-day panel at the Center for Public Leadership examines the shifting role of film as a vehicle for social change, with new technologies creating fresh insights.
