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- Hotel marketing involves planning actions that can attract guests, carrying out promotional events, and taking into account high/low seasons among many other factors. It also relates to creating materials and content that can strengthen your brand.
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Hotel marketing involves promoting a hotel's services to attract guests, increase bookings, and build brand loyalty. It uses strategies like online advertising, social media, and reputation management to engage with potential and existing customers.
- Identify your audience. Get to know your audience inside and out. From guest preferences to travel patterns, knowing what your guests prefer allows you to create personalized hotel marketing campaigns that appeal to members of your target audience.
- Cultivate a brand identity. Your hotel’s brand represents its personality: who you are, what you do, and how you do it. It tells consumers what they can expect from your hotel in terms of service level, quality, amenities, and values.
- Use forecasting reports to inform your strategy. Forecasting reports can be used to identify future need dates, revenue gaps, low-demand travel periods, or other areas of opportunity.
- Create mobile-friendly marketing. In 2020, Hotel Benchmarking reported that 53% of global traffic on hotel websites was generated on mobile devices. Industry experts anticipate that the trend will continue to grow, exploding by the end of the decade.
- Tip #1: Be Easily Searchable Online!
- Tip #2: Remarket, Remarket, Remarket
- Tip #3: Ensure You’Re Targeting The Right Audience
- Tip #4: Allocate More Marketing Budget During Peak Booking Seasons
- Tip #5: Provide Incentives to Get People Interested
- Tip #6: Build Local Partnerships
- Tip #7: Don’T Just Market The Hotel, Market The Location
- Tip #8: Ensure Your Website Is Both Simple and Breathtaking
- Tip #10: Build A Customer Loyalty Program
- No Reservations
Let’s face it, technology has taken over. Long gone are the days of travel agents. Today’s travelers are empowered to do their own comparative researchwithout even leaving their beds. So if your hotel isn’t easy to find online, no wonder your bookings are few and far between. You need to be EVERYWHERE relevant online for potential bookings so peopl...
Did you know that the abandonment rate for booking hotels online is75%?! That’s right, a whopping three out of four people start the booking process, get distracted, and abandon their experience. Who knows whether it was the pizza man interrupting their purchase, or a suspicion that they might be able to find a better deal elsewhere. Whatever the r...
What type of hotel are you marketing, and who is your typical guest? There needs to be a different strategy for marketers of a Super 8 Motel off Route 9 compared to the Ritz Carlton on the sandy beaches of the Caribbean shores. These people book differently, travel differently, and have different budgets. That’s why tools like income targetingwill ...
If you’re running a ski resort in the Alps or a strip of beach rentals on the Cape, your peak booking seasons are going to be very different. As a hotel marketer, you are most likely fully aware of when your peak booking season is, but you may be a step behind when it comes to ad budgeting. It just makes sense to spend more of your annual budget in...
Why should I stay with you over the hotel down the street – or one that’s more conveniently located or better priced? Your hotel needs to have a reason that leads your prospects to choose you over your competition. If there are not any obvious reasons, like having the lowest prices or the best reviews, brainstorm some unique incentives and offers y...
The chances are your hotel is not located in the middle of a desert. More likely you’re surrounded by local businesses and attractions. Whether that be well-known restaurants, shops, or yoga studios, you need to get to know your neighbors. Making friends with the local business owners is a great way to build partnerships and co-promote each other, ...
Chances are many future vacationers are still indecisive whether or not the city or town where your hotel is located is the place where they want to use their precious PTO. This is why you shouldn’t just be focusing on the amenities your hotel has to offer. While, yes, it is smart to promote your top-rated room service and infinity pool, it is just...
While this might seem like common sense, there are so many hotel websites out there that are slacking in their website design. This is an instant turnoff for hotel bookers. If your website isn’t clean and attractive, then why would your physical location be? The website is often the first impression a person has of your hotel, so you need to make i...
Sometimes your past customers can make the best audience to market to– if they had a positive experience in the past, why wouldn’t they want to return? Customer loyalty programs are a wonderful way to ensure customers come back again and again. Why? These programs are designed to give large discounts and special perks to returning visitors. Perhaps...
If your bookings haven’t increased after implementing all these tried and true tactics, then your hotel must be located in the middle of nowhere! Seriously, though, this guide should put you back on the track to booking frenzy success.
DRIVE PROFITABLE DEMAND. The ultimate guide to hotel marketing. What is hotel marketing? Hotel marketing is an overarching term referring to the different marketing strategies, tactics, and techniques that hotels use to drive awareness, bookings and revenue.
Feb 20, 2024 · Integrating the latest marketing tools and strategies into a comprehensive hotel marketing plan is essential for hotels to enhance brand awareness, drive direct bookings, adapt to changing consumer behavior, and ultimately increase revenue.
In this post, I’ll unpack the nitty-gritty of hotel marketing strategies that work in the real world. From SEO to social media, from email campaigns to local listings—I’ll show you how to leverage these strategies to reach more customers.
By investing in hotel marketing, you increase the public presence of your property to potential guests. Increasing awareness and visibility is easy to accomplish with more traditional means of reach, like public relations, partnerships with local businesses, email campaigns, and advertising.
