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- Discover 7 Ways to Boost Your Hotel Email Marketing
- The Structure of Effective Hotel Email Marketing
- Examples of Effective Hotel Email Marketing
- Improve Your Hotel Email Marketing Today!
1. Create hotel email marketing campaigns focused on your recipients.
Nearly half of consumers feel they receive too many marketing emails— and it leads to email fatigue. That situation where your "promotions" inbox skyrockets and you "select all" then "delete" without reading a single subject line. The only way to get past this problem is to personalize your emails so they’re relevant to the recipient. Top strategies to achieve that goal: 1. Collect data. Beyond the basics of subject headers with guest names (which yields a 26 percent higher email open rate, a...
2. Build a current email subscription list with guest buy-in.
To realize the best ROI for your hotel email marketing efforts, focus on the quality of your email subscribers, rather than the quantity. Be sure to use "clean" datacollected directly from guests or guest activity, rather than outdated information or data from a purchased list. For group business, segment business travel planner data within your hotel CRM software. Best practices for building your email subscription list and collecting clean data: Create a secure opt-in form on your hotel web...
3. Segment your guests to ensure hyper-personalization of emails.
Parents passing through should learn about childcare options or local family fun parks. A solo business traveler doesn’t need or want that email. There are numerous ways to segment an email list to garner details for the types of hotel guestsyou're trying to reach. Here are some of the most effective: 1. Demographics. Age, gender, income, single/couple/married, number of children, and birthday. 2. Room type. Amenities, number of beds, or suites. 3. Geographic location. City, state, region, an...
Now that you know the strategies of successful email campaigns, let’s take a look at the structure of a marketing email. 1. Subject line. Personalize it with the guest's name — either their full name or just their first name. Keep your subject line under 45 characters, otherwise, they may become truncated when viewed on mobile devices. 2. Preview t...
Here are four examples of hotel marketing emails designed to discover personalization opportunities, keep guests informed, and generate repeat stays and revenue beyond the booking.
Hotel email campaigns that won’t cause an unsubscribeare all about personalization and timing. It isn’t an exact science, but with these best practices and a dash of creativity, you can design email campaigns that benefit guests and your business. Up next, check out 10 hotel email newsletter ideasto drive business. Grow leads with better hotel mark...
Hotel email marketing shouldn’t be confused with email communications like booking confirmations and post-stay feedback requests. 4 email templates that build better guest relationships. Download templates
Aug 31, 2024 · In this post, we’ll share six tips on how to organize email marketing for hotels, drawing your attention to the types of emails to send. Content: Start your hotel email marketing with a high-profile mailing list
2 days ago · By clicking the "SUBSCRIBE" button below, you agree to receiving marketing emails from Nightcap Hotels. You can opt-out of these marketing emails at any time by using the unsubscribe facility in the email.
Feb 15, 2024 · Email hotel newsletters have a wealth of functions. You can use them to offer exclusive, enjoyable content teaching readers about your hotel’s unique signature while also elevating stays through relevant topics that readers appreciate.
In this guide we’ll break down email marketing into three parts: Why email marketing is perfect for hotels. What technology a hotel needs to get started with email marketing. How they can build an effective email marketing strategy. Let’s start by talking about why email is such a great fit for hotels.
