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    • Best Western removes friction for increased mobile app downloads. Best Western wanted to increase downloads for its mobile app so that it could better engage with both new and former customers.
    • Library’s short form empowers marketers and hotel staff. Library Hotels, a small chain with four properties across North America and Europe, uses a short form to tailor the experience for their guests.
    • Virgin Hotels customizes the guest experience with their app. Virgin Hotels Chicago used customer data to their advantage for a customized guest experience.
    • Hilton Suggests engages with guests one-on-one on Twitter. @HiltonSuggests takes personalized hotel marketing to the next level. The team monitors Twitter for users asking about recommendations for a handful of US cities, including Seattle, Miami, and Chicago.
    • Regain Lapsed Guests Who Haven’t Booked in a While. One of the most effective personalization strategies for hotels is to create personalized campaigns for guests who haven't booked in a while.
    • Win-Back Cancelled or No-Show Reservations. Win-back campaigns can help hotels recover lost revenue and demonstrate their commitment to guest satisfaction.
    • Target Guests Who Left a 5-Star Review. Targeting happy customers who have left a 5-star review is a smart strategy for hotels to capitalize on positive feedback and drive high-value repeat bookings.
    • Tailor Offers for Guests in a Specific Geographic Area. Geofencing is a powerful marketing strategy that allows hotels to target guests who are near their property or in a specific location.
  2. 6 Must-Know Strategies for Personalized Hotel Marketing Campaigns. Let’s explore 6 proven strategies for personalized hotel marketing campaigns that can help your hotel build stronger guest relationships and drive more revenue and profitability. 1. Regain Lapsed Guests Who Haven’t Booked in a While.

  3. This comprehensive guide explores the latest strategies, tools, and best practices in hotel marketing, offering insights into pricing tactics, social media engagement, Google Hotel Ads, and loyalty programs that can help hotels maximize revenue and elevate guest experiences.

  4. Oct 13, 2023 · SHARES. VIEWS. Hyper-personalized marketing is the pinnacle of customer-centric marketing strategies. It transcends the rudimentary personalization efforts of yesteryears and takes full advantage of data and technology to deliver tailored messages and experiences to individual customers.

  5. Jan 11, 2019 · If you want to create a personalized marketing strategy for your hotel, make sure to download this free personalized marketing checklist (PDF) with the steps I recommend to create a strategy from a pilot stage to when you are ready to scale.

  6. Aug 20, 2024 · Learn how to master your hotel's digital presence with our step-by-step guide to a successful Hotel Marketing Campaign. Increase bookings and guest loyalty!