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1. • • Pandey changed the language of Indian advertising from English to Hindi and broke the creative monotone with work for brands such as Asian Paints, Cadbury and Fevicol, including the game-changer ‘Egg’ film, which gave brand makers the licence to take creative leaps and start lateral thinking.
     www.forbesindia.com/article/storyboard18/piyush-pandey-and-ogilvy-a-look-back-at-indian-advertisings-greatest-innings/88565/1

     Piyush Pandey and Ogilvy: A look back at Indian advertising's ...

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   How did Pandey change Indian advertising?

   • Pandey changed the language of Indian advertising from English to Hindi and broke the creative monotone with work for brands such as Asian Paints, Cadbury and Fevicol, including the game-changer ‘Egg’ film, which gave brand makers the licence to take creative leaps and start lateral thinking.

   Piyush Pandey And Ogilvy: A Look Back At Indian ... - Forbes India

   www.forbesindia.com/article/storyboard18/piyush-pandey-and-ogilvy-a-look-back-at-indian-advertisings-greatest-innings/88565/1

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   Why did Pandey create emotional resonant ads in India?

   • Through a series of emotionally resonant ads, Pandey not only elevated the brand but also inspired people to turn their houses into homes filled with stories and memories. These campaigns not only garnered attention but also set a precedent for creative and emotionally resonant advertising in India.

   Tracing four decades of India's advertising maestro, Piyush Pandey

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   Who is Pandey & why is he important?

   • His ideas and words have cut across India and the world. Pandey is easily the most recognisable Indian face in global advertising and he was instrumental in putting Indian advertising on the world map. He was the first Asian to be president of the Film, Press and Outdoor juries at Cannes Lions in 2004.

   Piyush Pandey And Ogilvy: A Look Back At Indian ... - Forbes India

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   How did Pandey become a product of his time?

   • In many ways, Pandey is a product of his times, growing up in advertising just as Indian entertainment was becoming part of everyone’s daily landscape. Colour television came to everyone’s homes in 1982 and brands realised the value of Hindi. TV reached the homes of people and ad agencies had to understand the language they spoke.

   Piyush Pandey: The Man Behind Brand Bharat - Open The Magazine

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3. openthemagazine.com › feature › piyush-pandey-thePiyush Pandey: The Man Behind Brand Bharat

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   Oct 6, 2023 · Piyush Pandey is the man who brought Bharat to India in the world of advertising at a time when it was domi­nated by print advertising and Anglo­phone copywriters who often didn’t even understand the translations. But it wasn’t just the use of Hindi to sell products.

4. sambadenglish.com › piyush-pandey-the-man-who-madePiyush Pandey: The man who made advertising Indian

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   Oct 3, 2023 · His move to a Chief Advisor role may mark the end of a significant phase in Indian advertising, but his legacy will continue to shape the advertising world and inspire aspiring creatives like myself for generations to come.

5. brandequity.economictimes.indiatimes.com › news'There is no idea, just celebrities': Piyush Pandey on the ...

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   Nov 29, 2023 · And that’s how it began, before his boss, Suresh Mullick (celebrated creative head) and then MD Mani Ayer asked 32-year-old Pandey to switch sides to become a “specialist in Indian advertising”.

6. www.synerji.in › post › piyush-pandey-the-legend-ofPiyush Pandey: The Legend of Indian Advertising - synerji.in

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   Aug 13, 2024 · Piyush Pandey is a towering figure in Indian advertising, known for his exceptional creativity and strategic vision. His work has not only shaped the advertising landscape in India but has also earned him recognition on the global stage. Here's an in-depth look at his career, contributions, and impact on the advertising industry.**1.

7. www.socialsamosa.com › samosa-snippets › fourTracing four decades of India's advertising maestro, Piyush ...

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   Oct 3, 2023 · Pandey has shaped India’s advertising landscape in a way that advertisers today look up to him and his iconic campaigns for inspiration. His ability to infuse emotion, humour, and authenticity into ad campaigns remains unparalleled.

8. www.thedrum.com › news › 2018/12/05Piyush Pandey: lessons in life and advertising from Ogilvy's ...

   www.thedrum.com › news › 2018/12/05

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   Dec 5, 2018 · India, from a creative standpoint Pandey pushes back further and challenges the rhetoric around how consumers are falling out of love with advertising, saying this is a tune played only in...