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10 logo design principles to follow. 1. Make it simple. Apple threw in its original, highly detailed logo for a simple one that took the world by storm. Simplicity is king when it comes to cutting through, so now is not the time for fiddly bits. “Something that’s bold and simple is going to be far more memorable and recognizable than ...
Design tip 2:Opt for readable typography. You can have the most aesthetically-pleasing logo in the world. But, if the viewer can’t read your text, it’s unlikely to leave a lasting impression! Using readable and web-friendly fonts is crucial for making your logo seem professional and polished.
- Table of Contents
- The Five Types of Logos
- 1 Do Your Research
- 2 Visualize The Value Proposition
- 3 Keep It Simple
- 4 Make It Relevant
- 5 Make It Memorable
- 6 Choose The Right Colors
- 7 Find The Ideal Font
- 8 Add Shapes Wisely
Before we start, let’s quickly review the five types of logos. 1. Wordmark: A word or words with a unique design. 2. Lettermark: One letter or acronym of the brand name. 3. Brandmark: A visual icon representing the brand. 4. Combination: A visual and a word combined. 5. Emblem: An encompassing visual that includes the text. As you create your brand...
To properly design a logofor your company, it’s essential to do some branding groundwork first. Brainstorm your brand concept and story, and put together a mission, vision and purpose value statement. Next, write down your core values and craft an outline of your brand voice. To start visualizing what a logo could look like, create a mood board or ...
When creating a logo, it’s also vital to visualize the brand’s value proposition. This means finding the brand's uniqueness factorand all its visual touchpoints. The logo is the foundation for all this work, and it’s what makes your logo unique and special. Don’t copy other logos or follow a current trend; find your own way to represent your brand....
Simplicity in logo design is vital. When a logo is convoluted, complex or difficult to understand, it dilutes your brand value. Believe it or not, keeping a logo simple is not as easy as it sounds. Make it too simple, and it becomes forgettable. Add too much unnecessary design, and your logo becomes unattractive. So, how do you know when it’s right...
Your logo is front and center on all visual assets — it’s what everyone sees when they interact with your brand's touchpoints. But if no one understands how your logo matches your brand name or story, your brand won't seem relevant or powerful. So, remember to think both about your branding strategy and your target market, as you don’t want to alie...
A memorable logo helps build brand equity and brand loyalty. When the target market can tell your logo apart from millions of others they see every day, your brand stays in their memory. Just make sure the memory is a positive one! The Coca-Company Company has one of the most memorable logos in history. Everyone around the world, at every level of ...
Here’s a trick straight from professional graphic designers: When designing logos for a client, the first versions are always in black and white. They don’t add brand colors until the end. Why? Because when you choose colors at the beginning, you’re distracted and will have a hard time creating a balanced and unique logo. Try and do the same for yo...
Finding the right font for your brand and logocan take time; don’t rush it. Try different styles that match your brand personality and test their versatility. Some fonts look better with more spacing between letters or at a heavier weight. Consider font psychologyand how it affects the message and emotional aspects of your brand. A well-chosen font...
Shapes are the building blocks of design and for a good reason. With the creative use of shapes, a simple circle can be transformed into a myriad of other things. Use shapes to form the logo or complement a wordmark. The graphic below shows a simple yellow circle and a red half-circle representing the sun and a cut watermelon. Why? Because of our p...
- Simplicity. If you can learn only one principle of logo design, it should be this: Simplicity. I would even say this: The principle of simplicity is present in all the other logo design principles.
- Relevance. A logo is relevant if it connects with the objectives, mission, principles, and nature of the brand it represents. You achieve relevance by looking at your brand in depth, which can be done by researching your brand extensively.
- Longevity. As a general rule, a logo must be able to withstand the passing of time. A logo’s design and features must be able to remain relevant while maintaining a “timeless” quality.
- Distinction. Today, everything is branded, and we increasingly rely on images to make decisions. So: A logo must be able to effectively distinguish itself from the competition.
- Emphasis. Attention spans are shrinking in today’s online world. Whether creating a social media post to inform customers about a new feature or developing a lengthy email communication strategy, you need to have your priorities in place.
- Balance. Often underplayed as a designer’s pet peeve, balance is as essential as the quality of the design itself. The best tip for implementing balance is to strive for both visual and conceptual balance in your designs.
- Contrast. For any design to have a dynamic look, it is essential to have well-contrasted elements. Contrast helps you achieve the above two points: emphasis and balance while making your content look good and vibrant.
- Repetition. Repetition can be interpreted to be consistent in this context. The more you practice this principle of design, the higher the chance your brand will grow beyond just a single advertisement.
Apr 11, 2023 · 11 Logo Design Principles for Effective Logo Designs. While we’ve shared what makes a good logo, here are 11 more logo design principles to follow for effective logo design. sponsored message. 1. Always Do The Ground Work. Make a few preliminary sketches of different logo ideas.
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Nov 24, 2022 · Versatility. Scalability. Balance & proportion. Timelessness. Applying these logo principles. 1. Simplicity. Simplicity is what helps a logo stand up against challenges of time and what makes it replicable and easy to work with. The three lines that make out the “E” make the logo simply expressive by matacurut.
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