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   How OTT platforms have changed Indian film industry?

   • The distinction between traditional cinema and digital material has become more hazy as a result of this crossover, which has strengthened the power of OTT platforms. In addition to giving filmmakers more creative flexibility, OTT platforms have also changed how Indian films are marketed and distributed.

   The Impact of OTT Platforms on Indian Cinema | by Ira | Medium

   medium.com/@irabhowmick/the-impact-of-ott-platforms-on-indian-cinema-36a5a74892a3

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   How OTT platforms have changed India?

   • The biggest change OTT platforms have brought to India is providing viewers with access to content from all over the world, says film exhibitor Akshaye Rathi. "We are witnessing some phenomenal content from Israel, Spain, Korea and various parts of the world.

   India: How streaming platforms are transforming Bollywood

   www.dw.com/en/india-how-are-netflix-and-other-streaming-platforms-transforming-bollywood/a-60633695

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   What is Ott & how is it affecting Indian cinema?

   • Thanks to the Over-The-Top (OTT) streaming platforms’ steadily growing influence, the sphere of Indian cinema has recently experienced a significant upheaval.

   The Impact of OTT Platforms on Indian Cinema | by Ira | Medium

   medium.com/@irabhowmick/the-impact-of-ott-platforms-on-indian-cinema-36a5a74892a3

   See all results for this question

   Why are Bollywood studios partnering with OTT platforms?

   • Traditional Bollywood studios have welcomed these platforms as partners because they see their potential for greater exposure and greater financial gains. Famous Indian producers and directors who previously only produced for theatrical films now collaborate with OTT platforms to create original content.

   The Impact of OTT Platforms on Indian Cinema | by Ira | Medium

   medium.com/@irabhowmick/the-impact-of-ott-platforms-on-indian-cinema-36a5a74892a3

   See all results for this question

2. www.dw.com › en › india-how-are-netflix-and-otherIndia: How streaming platforms are transforming Bollywood

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   Feb 2, 2022 · According to Mankad, OTT has also changed the meaning of stardom in India. Some Bollywood actors who didn't make the cut on the big screen are now becoming OTT stars and building...

3. www.livemint.com › news › indiaThe big Bollywood power shuffle: How covid helped OTT change ...

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   Aug 26, 2020 · The big Bollywood power shuffle: How covid helped OTT change film business. Disney convinced Hindi cinema’s biggest names including Kumar, Ajay Devgn and Alia Bhatt to part with theatrical...

   • Author: Lata Jha

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     Knowledge Box | Is OTT going to take over Bollywood film industry in the near future ?

     19 Mar 2023

     2.9K views

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     After shutdowns, Bollywood could take years to recover

     2 Feb 2022

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     How Digital Media DESTROYED Bollywood? | Business Model of Netflix / OTT | Dhruv Rathee

     16 Dec 2022

     4.3M views

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5. medium.com › @irabhowmick › the-impact-of-ottThe Impact of OTT Platforms on Indian Cinema | by Ira | Medium

   medium.com › @irabhowmick › the-impact-of-ott

   Sep 25, 2023 · OTT platforms have a wider impact on Indian cinema than only Hindi-language films. These platforms have also helped regional films in languages like Tamil, Telugu, Marathi, and Malayalam reach...

6. yourstory.com › 2022 › 03OTT is changing Indian entertainment and how | YourStory

   yourstory.com › 2022 › 03

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   Mar 24, 2022 · While India has a 100 percent digital cable television network due to its mandatory regulation, the rising OTT market along with the impact of the COVID-19 pandemic, seem to harm the monopoly...

   • Author: Anshuman Das

7. ijfmr.com › papers › 2023/5/6131The Impact of OTT platforms on the Indian Film Industry Post ...

   ijfmr.com › papers › 2023/5/6131

   Through the use of primary and secondary data, this research paper highlights the reasons for choosing OTT, discusses the change in content, and how this applies to the global market. Keywords: Indian Film Industry, OTT, Bollywood, Covid-19.

8. www.bollywoodhungama.com › news › features5 Reasons why Indian OTT content is taking over the world

   www.bollywoodhungama.com › news › features

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   2 days ago · 3. High-Quality Production Values. The production quality of Indian OTT content has seen a significant upgrade, matching and sometimes surpassing international standards.

9. brandequity.economictimes.indiatimes.com › newsTheatres to OTT: A shift in the wake of pandemic, Marketing ...

   brandequity.economictimes.indiatimes.com › news

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   Jul 23, 2021 · From the topsy-turvy journey of Bollywood through the pandemic to the rise of OTT, we have seen it all. COVID-19: Derailed Films; a Catalyst for the Rise of OTT. The Indian Film Industry came to a standstill with filming delayed and cinemas shut in March 2020. The first blow came when big-ticket films like Sooryavanshi and 83 got postponed.