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- coca-cola has unveiled a new tweaked logo featuring its world-renowned logo wrapped around like an invisible hug. the new design is part of the first new global brand platform for the coke trademark in five years. dubbed real magic, this new brand philosophy is rooted in the insight that ‘magic lives in unexpected moments of connection that elevate the everyday into the extraordinary.’
www.designboom.com/design/coca-cola-new-logo-real-magic-10-06-2021/coca-cola's new logo wraps around just like a hug - designboom
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Jan 14, 2024 · Coca-Cola is one of the most recognizable brands in the world, and its success can be attributed in part to its effective graphic design strategy. In this case study, we will explore the key elements of Coca-Cola’s graphic design process and how they contribute to the brand’s overall success.
Oct 19, 2021 · I sat down with Arroyo and Abreu to comb through the Real Magic ecosystem and Coca-Cola’s three core tenets that speak to the brand’s strategy for inclusion, collective design vocabulary, and...
Sep 29, 2021 · The “Real Magic” platform includes a new design identity for the Coke Trademark—which includes Coca‑Cola, Coca‑Cola Light/Diet Coke and Coca‑Cola Zero Sugar—anchored by a fresh expression of the Coca‑Cola logo.
- Driven by The “Universally-Recognised” Red
- “Celebrating The Coca-Cola Logo”
- Paper Bottle Questioned by Designers
Coca-Cola’s in-house global design team, which is based in Atlanta, US, has collaborated with Kenyon Weston on the new look. According to the team, the starting point of the design work was the “universally-recognised” Coca-Cola red. The bright hue signals “authentic, delicious and refreshing”, it continues. The brand’s signature colour pairings – ...
“Added elements” comprising the red disc and wave line, which previously featured on cans, have been axed. “The intent is to provide a simple and intuitive navigation system that carries across all Coca-Cola variants, while simultaneously celebrating the Coca-Cola logo,” the company says. The empty space now found on the cans is part of a “visual m...
In February Coca Cola announced its first-ever paper bottle. The innovation, which had been designed in collaboration with Danish company Paboco drew a mixed reaction. Commenting in Design Week, founder and creative director of Morrama product design studio Jo Barnard questioned the use of a plastic screw top, while Generous Minds designer and Pack...
- Molly Long
Oct 6, 2021 · coca-cola has unveiled a new tweaked logo featuring its world-renowned logo wrapped around like an invisible hug. the new design is part of the first new global brand platform for the coke...
Raymond Loewy revolutionized branding and product design through iconic creations like the Coca-Cola bottle and Studebaker cars, leaving a lasting legacy.
Sep 6, 2023 · In this article, we'll journey through the various phases of the Coca-Cola logo design, unpacking its historical significance, artistic transformations, and the way it's shaped modern design principles.
