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- The Matchbox brand as well as Lesney's tooling were bought by and became a division of Universal Holdings/Universal Toys, where the company re-formed as "Matchbox International Ltd." Tooling and production were moved to Macau. Jack Odell went on to form a new company, Lledo, where he produced models similar to early Matchbox Models of Yesteryear.
en.wikipedia.org/wiki/Lesney_Products
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Matchbox is a toy brand which was introduced by Lesney Products in 1953, and is now owned by Mattel, Inc, which purchased the brand in 1997. The brand was given its name because the original die-cast "Matchbox" toys were sold in boxes similar to those in which matches were sold.
Lesney Products & Co. Ltd. was a British manufacturing company responsible for the conception, manufacture, and distribution of die-cast toys under the "Matchbox" name. The company existed from 1947 until 1982.
- The "1-75" Series
- Scale
- The 1959 Range
- Lledo
- External Links
The range of "playground and sandpit" toy vehicles became a runaway success, and after the initial launch in 1953 of three models, grew to eighteen in 1955, seventy-two in 1959, and finally seventy-five in 19xx. Seventy-five was considered a reasonable upper limit to the number of models that a retailer could be asked to handle, and not having a ra...
The Matchbox range defiantly ignored any concept of unified scale, or an obvious unified theme, as typified by the initial three models, a diesel roller, a dumper truck and ... a static cement mixer (why a cement mixer, nobody knows, but it appeared to be perfectly scaled for gauge 0, and consequently appears on a lot of gauge 0 model railway layou...
We've taken these scans from the 1959 catalogue, as representative of the early range – it's still only about six years after the initial launch, but has a range that almostreaches the magical "75" (72). Some models had already been changed by this point – the #1 Diesel Road Roller now had more modern slanted front roof supports, and the "Caterpill...
Lesney went bust in 1982, after which Jack Odell came out of retirement, bought some of the more "retro" Matchbox moulds and produced a new Days Gone range under the name Lledo.
1997 – Now : Mattel Inc. 1997 saw Mattel Inc. the company that nearly killed “Lesney Products” in 1969 with the release of its “Hot Wheels” cars, make a successful takeover of Tyco Toys. Thus they now owned the Matchbox brand.
According to the book, Annie “kept bringing home spiders and creepy-crawlies inside a matchbox”, so Odell promised to make her a toy that fit in the matchbox if she didn’t bring any more spiders home. Odell then made her a scaled-down Road Roller, which became popular at her school.
One day Jack was asked by his daughter if he could make a small toy to fit in a matchbox as this was all they were allowed at school. He made her a small brass road roller and it was a great hit with all her friends who all wanted one. This was the inspiration to manufacture smaller affordable children's toys.
Initially, Lesney produced various small toys and games, but in the early 1950s, they began producing die-cast metal toy cars. These were initially marketed under the name "Matchbox" due to their small size, which made them perfect for fitting into a matchbox.
