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From Rina Sawayama to beaadoobee, Asian artists are making waves in music, finding further audiences through the power of TikTok and social media. The past few years have brought an onslaught of recognition for Asian musicians in Western music — and we’re totally here for it.
- Musicians
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- Musicians
May 26, 2023 · One thing is certain: the wave of Asian interest and excellence in classical music is giving the art form a global lift, which translates into new audiences, something classical music is always...
Oct 24, 2023 · Asia’s vast cultural and musical diversity has produced a vibrant tapestry of talented artists who are making waves in their home countries and capturing the attention of international...
May 15, 2024 · Make no mistake: Asian artists still have an uphill battle when it comes to making noise on charts that dominantly feature songs and albums by Western musicians. Working to abide by...
- Billboard Charts: Then and Now
- Developing Asian Diasporic Artists Find International Fans
- The Coveted K-Pop Co-Sign
- Getting The Best of Both Worlds with Collabs and Playlists
- The Tiktok Effect
- The Unlimited Possibilities of The Digital Age
To see where we are now with the relative popularity of Asian American Pop artists, it helps to examine where things stood just a short time ago. In the past five years or so, the Western music industry has seen a small explosion of musicians of Asian descent finding mainstream representation and success. When looking at Billboard charts of the pas...
While many of these artists of Asian descent have been able to climb the charts using traditional means like radio and Grammy campaigns, there’s an exciting, emerging subset who have become stars in the West by first developing a fanbase far from home. For example, while Keshi, the major label-signed singer-songwriter who was born and raised in Hou...
Though Keshi was seeing organic growth in SoundCloud and Spotify listenership through 2017 and 2018, one of the defining moments in his early rise was when BTS leader RM posted a screenshot of a Keshi song through the group’s official Twitter account on Aug. 7, 2019. As a result of this exposure to BTS’ widespread fanbase, Keshi gained nearly 1.9K ...
Keshi also cemented his foothold in the K-Pop world by making multiple songs with artists eaJ, an Argentine-born Korean American who formerly led the popular K-Pop band Day6, and Seori, a beloved Korean R&B singer. Not only did he score these high-profile collaborations that would expose him to a predominantly East and Southeast Asian audience (as ...
TikTok is also now a viable way for Asian artists in the West to gain international standing, as evidenced by Bella Poarch, who made the most-liked TikTok of all time (a video of her lip-syncing to the UK rap song “M to the B” by Millie B) and went on to release “Build a Bitch,” which charted in dozens of countries across Europe and Asia and has ga...
Certainly not a fluke or a passing trend, the increasing proliferation of Asian artists in the West seems to be a natural outcome of today’s digital landscape. Global streaming platforms like Spotify and YouTube, as well as the widespread popularity of TikTok, have allowed musicians to access and engage with fans around the world, sometimes even un...
Jul 23, 2021 · July 23, 2021. Asian composers who write in Western classical musical forms, like symphonies and operas, tend to have a few things in common. Many learned European styles from an early age, and...
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May 28, 2023 · “The wave of Asian interest and excellence in classical music is giving the art form a global lift, which translates into new audiences, something classical music is always seeking. Think of all the recent stars hitting the world stage: Bruce Liu, Seong-Jin Cho and especially Yuja Wang and Lang Lang, who have many ardent followers.
