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      • The song transformed meme culture (by inspiring remixes and covers), contributed to the dominance of online video (by reaching new heights of virality through sharing), and modernized the music industry at large (by urging performance charts to account for music video views in addition to radio performance).
      mashable.com/article/psy-youtube-billion-views-anniversary
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  2. The song and its music video went viral in August 2012 and have influenced popular culture worldwide. In the United States, "Gangnam Style" peaked at number two on the Billboard Hot 100, which at the time, was the highest charting song by a South Korean artist.

  3. Jul 15, 2022 · On July 15, 2012, South Korean singer and rapper Psy broke onto the global music scene with a bright blue tuxedo, an unforgettable horse-riding dance and an energetic beat that dropped to the...

    • 3 min
  4. Mar 18, 2023 · PSY's viral phenomenon became one of the defining songs of the 2010s, but how did 'Gangnam Style' get so popular back in 2012? Read about it here.

  5. Jul 15, 2017 · Five years ago today, PSY released the MV for his immensely popular track “Gangnam Style,” which would take the whole world by storm and become one of the biggest, and most unexpected,...

  6. Jul 15, 2022 · Psy's "Gangnam Style" was the first-ever YouTube video to hit the Billion Views Club and remains one of the 10-most viewed YouTube videos of all time. We look back on the song's tenth...

    • Elizabeth de Luna
    • Culture Reporter
    • elizabeth.deluna@mashable.com
  7. Jul 15, 2024 · A critique of South Korean society, Psy’s song ‘Gangnam Style’ became a global sensation thanks to a YouTube video that went viral.

    • 4 min
  8. Jul 15, 2022 · How PSY's satirical and meme-able single 'Gangnam Style', which turns 10 this year, helped to crack open the door for K-pop in the west.