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  2. Dec 30, 2008 · He is also author of The Art of Woo: Using Strategic Persuasion to Sell Your Ideas (Portfolio 2007) (with Mario Moussa) and Make the Rules or Your Rivals Will (Crown Business 2004). He serves as Director of Wharton's Executive Negotiation Workshop and Strategic Persuasion Workshop.

    • (145)
    • Penguin Books
    • $18
    • G. Richard Shell, Mario Moussa
  3. Mario Moussa is an award-winning author, management consultant, keynote speaker, and executive educator.

  4. Oct 18, 2007 · About the author. G. Richard Shell. 13 books75 followers. G. Richard Shell is the Thomas Gerrity Professor of Legal Studies, Business Ethics, and Management at the Wharton School of Business. His latest book, The Conscience Code: Lead with Your Values.

    • (705)
    • Hardcover
  5. Dec 30, 2008 · G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google,...

    • G. Richard Shell, Mario Moussa
    • National Geographic Books, 2008
    • reprint
  6. About The Art of Woo. You may need The Art of War to defeat your enemies, but if you prefer to win them over, read The Art of Woo G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations.

    • Paperback
  7. Oct 18, 2007 · The Art of Woo | G. Richard Shell. Buy Now. Publisher: Penguin. ISBN: 9780143114048. “Ranging across history, from Charles Lindbergh to Sam Walton, the authors examine how savvy negotiators use persuasion-not confrontation-to achieve goals.” — U.S. News & World Report. The Art of Woo. Using Strategic Persuasion to Sell Your Ideas.

  8. Richard Shell and Mario Moussa offer a self-assessment to determine which persuasion role fits readers best and how they can make the most of their natural strengths.