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Consumer, SMB, education, enterprise and government markets
- The Company’s customers are primarily in the consumer, SMB, education, enterprise and government markets. The Company sells its products and resells third-party products in most of its major markets directly to consumers and SMBs through its retail and online stores and its direct sales force.
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Sep 25, 2023 · In today’s digital age, Apple Inc. stands as one of the most influential and successful technology companies in the world. Its product offerings, ranging from the iconic iPhone to the sleek MacBook, have carved a distinct niche in the market. But who exactly is Apple’s target market?
- General Apple User Demographics
- Apple Customer Demographics 2022
- Apple Customer Demographics Regarding Streaming Services
- Other Interesting Apple User Demographics
- Apple Customer Demographics: The Takeaway
- Frequently Asked Questions
How many people around the world buy Apple products? Who are they, and what do they buy? Apple’s primary revenue stream is from iPhone sales, although Android still leads in total global smartphone sales. It’s interesting to note that, unlike other major device companies, a majority of Apple users are young women, and many MacBook users live in sma...
How much are Apple fans spending? Apple’s current global market capitalization is $2.08 trillion, more than most countries’ GDPs (the average global GDP is around $88 billion). So, it’s safe to say that Apple customers are spending a hefty sum. Let’s dig into some of the numbers that make up this staggering statistic.
Apple is known not only for its hardware, but also for its content platforms, including the App Store, Apple Music, and Apple TV. However, the company missed out on being first to market with streaming services, allowing competitors like Spotify and Netflix to gain the advantage. So, is Apple Music as popular as Spotify? How about Apple TV—can it c...
How many people who threaten to leave the Apple ecosystem do? Does anyone actually like Siri? These are the burning questions we’ll try to answer as we go through some final statistics.
Despite being a global behemoth with a worldwide market cap larger than most countries’ GDPs, there are still areas in which Apple’s popularity is clearly lacking. iPhones make up the bulk of Apple’s sales; however, more people use Android devices than iPhones globally. Apple also missed out on being first to market with streaming options, and now ...
How many Apple users are there?
There are around 1.65 billion Apple devices currently active (meaning “online”) in the world. This number does not correlate 1:1 to the number of users, because some people own more than one device, or are in the process of replacing their current device with a new model. It also doesn’t count devices that are disconnected from the internet. However, it gives us some idea of how many people in the world buy and use Apple products.
What is Apple’s age demographic?
Depending on the device, Apple users might be as young as 16 or as old as 70. According to statistics taken in the US, the iPhone is most popular among 16 and 24-year-olds, with the majority of people in that age group preferring iPhone to Android. Moreover, MacBooks are popular among people aged 24–35 who primarily use the devices at work or for school. In fact, about 75% of iPhone users are older than 35.
Who is Apple’s target market?
Apple primarily markets its devices and services toward young professionals and college students. Their marketing is and always has been hip and trendy, dating back to the very first iPod commercials released in the early 2000s, which many people considered groundbreaking at the time. MacBooks, as a recent example, are used by creative professionals, including software developers, designers, video and music editors, and photographers.
Nov 7, 2022 · The Apple customer base has a strong preference for the iPhone, and are loyal users. This has led to consistent growth of iPhone sales. In Q1 2022, 44.6 million iPhones were shipped worldwide. An Apple customer analysis also shows strong loyalty to the brand’s App Store.
Oct 29, 2021 · A vast majority of Apple's iPhone customers stick with the platform, with the company estimated to have curated the highest brand loyalty out of any smartphone manufacturer operating in the...
- Apple Key Statistics. Apple generated $383.2 billion revenue in 2023, 52% came from iPhone sales. Apple Services is the second largest division, responsible for 22% of revenue in 2023.
- Apple Overview. Title 1. Title 2. Date founded. 1 April 1976. HQ. Cupertino, California. People. Tim Cook (CEO), Eddy Cue (SVP Services), Craig Federighi (SVP Software Engineering), Jeff Williams (COO)
- Apple Revenue. Apple revenue increased dramatically in the 2010s, from $65 billion at the start of the decade to $274 billion by the end. Revenues declined by 2.7% in 2022.
- Apple Revenue by Region. Apple has always been most successful in the United States, its home country. Americas is responsible for 42% of all revenue generation and approximately 35% of that is from the US alone.
Jan 23, 2024 · The Impact of Customer Advocacy. Apple's loyal customer base serves as powerful advocates for the brand. Approximately 21% of Apple customers mention their loyalty to the brand on social media, spreading positive word-of-mouth and influencing others to join the Apple ecosystem. This organic form of marketing, driven by satisfied customers ...
Apr 1, 2022 · 13 min read. The Reasons Behind Apple’s Customer Loyalty and High NPS. Apple’s customer satisfaction and loyalty have been growing steadily over the years, reflecting the way consumers view the brand.
