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Cricket, entertainment, and marketing strategies
- The IPL’s unique business model is an amalgamation of cricket, entertainment, and marketing strategies all rolled into one.
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Jun 24, 2022 · How does the IPL business model work? We explore its revenue ecosystem and compare it to leagues such as the EPL and NFL June 24, 2022 11:20 am | Updated 04:39 pm IST
- IPL drives Indian sports industry: A look at the T20 league’s ...
IPL drives Indian sports industry: A look at the T20...
- IPL drives Indian sports industry: A look at the T20 league’s ...
- Details
- Indian Premier League
- 2007
- Mumbai, India
- Franchise Auctions: Teams participating in the IPL are sold through a competitive auction process. Franchise owners bid for the rights to own and operate a team for a period of ten years.
- Sponsorships and Brand Associations: The IPL attracts a plethora of sponsors ranging from title sponsors to team sponsors and various other brand associations.
- Broadcasting Rights: Broadcasting rights constitute a substantial portion of the IPL’s revenue. The league sells these rights to television and digital platforms, ensuring that fans across the globe can tune in to watch the matches.
- Merchandising: IPL teams capitalize on their fanbases by venturing into merchandising. Team jerseys, caps, and other merchandise are sold to fans, providing an additional revenue stream.
- Broadcasting Rights of IPL
- The Money-Making Ecosystem of IPL
- Benefits For The Broadcaster
- Comparison of IPL to Global Sports Leagues
- The Comparison of IPL Business with EPL
- The Impact of Covid-19 on IPL and Global Sports Leagues
By negotiating a broadcasting rights agreement for the five-season cycle, from 2023 to 2027, the Indian Premier League (IPL) increased its wealth by 48,390.5 crores (6.2 billion USD). ESPN Cricinfo’s data show that the rights for the 2023–27 seasons have been sold for twice as much as they were for the 2018–22 seasons. Mukesh Ambani-backed Viacom-1...
At the point when the IPL started in 2008, some of India Industrialists and Bollywood’s greatest names spent a sum of $723.59 million to purchase eight city-based franchises. After a half-decade, the IPL’s popularity and economic value have skyrocketed. The Gujarat Titans were acquired by British equity firm CVC Capital in 2021 for approximately $7...
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The main source of revenue for the broadcasters is advertisement. The broadcast rights of five seasons from 2018 to 2022 were purchased by Star India, which is now Disney Star, for more than 16,300 crore rupees. During a match, advertisers paid the broadcaster up to 14 lakh rupees for a ten-second ad slot. According to Moneycontrol, the IPL 2021 television and digital (streaming) ad sales generated nearly 3,500 crores in total revenue. According to the Hindu BusinessLine, the new media rights...
Sponsorships
Despite the fact that OTT platforms in India have one of the lowest average revenue per user (ARPU) in the world, subscriptions also drive revenue for IPL digital streaming rights holders. For instance, the Indian Premier League helped Disney+ Hotstar acquire nearly 60% of its subscriber base in India. The Walt Disney Company’s CFO, Christine McCarthy, stated that thanks to IPL 2022, “a little over half” of the net new subscribers for Disney+ came from Disney+ Hotstar toward the end of the se...
Viewership
According to Rajiv Dubey, the head of media at Dabur India, the viewership of IPL on television has witnessed an impressive surge of around 30% during this season. In addition to this, popular new-age companies like Rapido, Amazon, and Spotify have partnered with JioCinema for the tournament. The significant presence of advertising sponsors highlights the growing importance that brands are placing on digital streaming platforms, given the enhanced internet penetration and smartphone accessibi...
The National Football League (NFL) in the US, adduced by the BCCI Secretary was regarded as the major and the only international sports league, which is more influential than the IPL, started in 1920. The IPL’s business and monetization strategy is very similar to that of the NFL and EPL, so they both earn money in a similar way. The NFL procured a...
In the meantime, the EPL, which started in 1992, has 20 groups contending in a nine-drawn-out season with week-after-week matchdays. The 20 clubs are shareholders in the Football Association Premier League (FAPL), which is run by a corporation with a chairman and board of directors to oversee day-to-day operations. The national revenue created is s...
The beginning of the pandemic uncovered the sports industryto new undesired realities. To stop the new coronavirus from spreading, all major sports tournaments, both club and international, had to be temporarily halted. Revenue from merchandise deals, ticketing, and broadcasting avenues had all stopped as there was no action in the field.The worst-...
Mar 19, 2024 · IPL drives Indian sports industry: A look at the T20 league’s business model The bulk of the heavy lifting has been done by cricket, which contributed an astounding 87 per cent of the total...
Apr 27, 2021 · Updated Apr 27, 2021, 3:58 PM IST. The IPL has a robust business model that is able to sustain itself despite facing difficulties, like the COVID-19 pandemic. Indian Premier League 2021 is going...
Feb 15, 2024 · The business model of the IPL is crafted around a distinctive blend of cricket, entertainment, and marketing strategies. These franchises, privately owned entities, operate under a revenue-sharing model. Let’s have a brief look at the IPL business model- IPL Business Model.
What is the business model of IPL? Explained. How do IPL teams make money? Indian Premier league 2022. How much is IPL worth? The economics of IPL. How do IPL franchises earn money? NFL EPL IPL. Premier League. National Football League. IPL Broadcasting rights. IPL Media rights. Merchandise sales IPL. Cricket Football. India IPL. IPL Viewership.
