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  2. Jul 8, 2021 · The Audi slogan “Vorsprung durch Technik” is marking its 50 year anniversary this year. Even half a century after its inception, the world-famous slogan of the Four Rings hasn’t lost any of its appeal. And each year, there’s a little bit more history behind it.

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  3. Jul 8, 2021 · Audi 100, Audi 100 Coupé S, Audi 80 or Audi 50 – they all now represented Vorsprung durch Technik. The slogan was adapted over the years in many ways, including Audi.

  4. Aug 11, 2021 · The Audi slogan “Vorsprung durch Technik” that has come to define our brand marks its 50th anniversary this year. In light of this milestone, we trace the origins of Audis iconic slogan and reflect on its impact by covering some of Audis greatest achievements over the last five decades.

  5. When Audi dominated rallying for a period in the 1980s with the S1, the slogan “Vorsprung durch Technik” was already a good ten years old. What do you see as its origins? For starters, I want to emphasize that, then as now, “Vorsprung durch Technik” has always been much more than a slogan for us.

  6. Audi's advertising slogan, which is now famous around the world, first appeared in a double-page Audi NSU advertisement in January 1971. In the early 1970s, it was frequently used in conjunction with the company’s flagship model at the time, the Ro 80.

  7. Jul 29, 2021 · Audi slogan “Vorsprung durch Technik” is marking its 50th anniversary this year. Even half a century after its inception, the world-famous slogan of the Four Rings hasn’t lost any of its appeal. And each year, there’s a little bit more history behind it.

  8. Jun 10, 2024 · Audis legendary motto. The Audi motto, Vorsprung durch Technik, is one of motoring’s most iconic taglines, meaning “progress through technology” when translated from German. Introduced in 1971, the legendary slogan underlines Audis decades of expertise and innovative approach to its vehicles.