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lenskart.com
- Founded in 2010 by Peyush Bansal, Amit Chaudhary and Sumeet Kapahi, Lenskart is a forerunner in the eyewear space in India as it strives to become the Maruti Suzuki of the Indian eyewear industry over the next 10 years.
www.entrepreneur.com/en-in/franchises/how-lenskart-is-tapping-tier-2-3-markets/341974
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Aug 20, 2024 · How Lenskart is learning from "Maruti Suzuki" ⬇️. First/ Maruti 800's competitive edge 🚙. Cars made during that period often had issues with maintenance. The first Maruti model addressed this issue brilliantly. Similarly, Lenskart's contact lenses offered a significant advantage over other products available at that time.
- Positives of Lenskart
- Lenskart Funding and valuation
- The Eyewear Industry
- Competition Analysis: What Makes Lenskart Stand out?
- The Bottom Line
The brand's focus is not just on the trendiness of the product but also on its durability and quality. It uses robotic technology imported specially from Germany, which allows Lenskart to be the only brand in India which is able to make eyewear with up to 3 decimals of accuracy. Catering to the Indian sentiment of – 'aur dikhao', Lenskart India has...
Lenskart funding has been done by 12 investors that include PremjiInvest, Kedaara Capital, Chiratae Ventures, TPG Growth, Ratan Tata of Tata Sons, Rajeev Chitrabhanu, Adveq, Eqip Capital, IFC Venture Capital Group, etc. It has managed to raise a sum of $1.6 billion (over ₹13,000 crore) till 2023. In December 2019, Lenskart raised $275 million from ...
Currently, almost 50% of the world population needs to wear glasses, and in India alone, almost 1/3rd of the population requires them. However, out of the 1/3rd, about 25% of them actually address their eye problem and wear spectacles. The eyewear sector in India is extremely unorganised. There are just 10,000 optometrists, whereas there is a requi...
Lenskart faces competition from both offline and online players. Some of its main competitors are GKB Opticals, Coolwinks, Specsmakers, Deals4Opticals, Lensbazaar, Vision Express, and Titan Eyeplus. Lenskart also faces competition from e-commerce giants such as Amazon, Flipkart, PayTM, etc. who also offer eyewear online. The eyewear industry is hig...
With its vision – ‘Vision to India’, Lenskart India seeks to reach the masses by coming up with a low-cost franchise model. This model, Lenskart Lite, would help them launch the system in Tier 3 and 4 cities and also increase their reach in Tier 2 cities. It also launched daily contact lenses, which can be disposed of easily. With the help of their...
May 9, 2022 · “We want to be become the Maruti Suzuki of India — in Eyewear Industry’’ Thinking from a customer’s point of view, we want to take this journey ahead, providing consistency and convenience at each step of the process.
Jan 15, 2019 · Lenskart wants to grab a 50% market share, aims to become the Maruti Suzuki of the Indian eyewear industry.
Lenskart India intends to expand its product and service offerings over the next ten years, with the objective of becoming the Maruti Suzuki of the Indian eyewear industry. Inception and the Concept. Along with Amit Chaudhary and Sumeet Kapahi, Peyush Bansal, Amit Chaudhary, and Sumeet Kapahi formed the company in 2010.
Jun 29, 2022 · The Co-founder, Chief Executive Officer and Chief People Officer of Lenskart, an e-commerce portal for eyewear, is on a mission to provide spectacles to 50 per cent of the people in India and...
Mar 11, 2024 · Lenskart realised very early on in the game that while its D2C proposition is great, the eyewear industry cannot go completely online. It adopted an omni-channel strategy. Yes, while most D2C brands are now moving from an online-only to an omni-channel presence, Lenskart did this on day 1.
