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SKIMS is a solutions oriented brand creating the next generation of underwear, loungewear and shapewear.
- Amber Rambharose
- 2019: SKIMS Gets a Pre-Launch Rebrand. When Kardashian first announced her clothing line in 2019, it wasn't the SKIMS we know today. In June of that year, the mogul announced she'd been developing a shapewear brand, "Kimono," for more than a decade.
- 2021: Fendi x SKIMS Breaks the Internet. SKIMS launches are known to sell out fast, but no one anticipated the SKIMS x Fendi capsule collection to fly off the shelves the way it did.
- 2021: SKIMS Goes for Gold. Teaming up with the NBA and WNBA isn't SKIMS' first dip into the athletic pond. In 2021, Kardashian announced—via Twitter—that SKIMS had been named the official underwear brand of the United States Olympic teams.
- 2022: SKIMS Does Swim. In 2022, SKIMS debuted its take on swimwear with Kardashian modeling many of the brand's newest offerings. "Buying swimwear should be fun and easy, yet so many women feel daunted by it," Kardashian wrote in a press release at the time of the launch.
Skims is an American shapewear and clothing brand co-founded by Kim Kardashian, Emma Grede and Jens Grede. Skims has a focus on body positivity and inclusivity across the brand and practice inclusive sizing. The company was valued at over $4 billion in July 2023.
Nov 8, 2023 · Reviews. 5 Who What Wear Staffers Tried Kim Kardashian's Shapewear—Read Our Reviews. By Erin Fitzpatrick. last updated 8 November 2023. As you probably know, Skims is Kim Kardashian's brand of shapewear. The line includes bodysuits, shorts, bras, bralettes, push-up bras, and more.
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Sep 10, 2019 · Skims is Kardashian West’s true passion. “I feel like I’ve been designing shapewear for 15 years,” Kardashian West said of her new company, explaining the customization process she’d go through...
