Search results
Aug 20, 2020 · This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning. Includes bibliographical references and index.
Marketing Management, 16 th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing environment.
- Philip Kotler, Kevin Keller, Alexander Chernev
Oct 26, 2021 · Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the...
PART 1: FUNDAMENTALS OF MARKETING MANAGEMENT. Defining Marketing for the New Realities; Marketing Planning and Management; PART 2: UNDERSTANDING THE MARKET. Analyzing Consumer Markets; Analyzing Business Markets; Conducting Marketing Research; PART 3: DEVELOPING A WINNING MARKETING STRATEGY. Identifying Market Segments and Target Customers
Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.
Apr 9, 2021 · Marketing Management draws on the rich findings of various scientific disciplines-such as economics, behavioral science, and management theory-for fundamental concepts and tools that are...
Jan 1, 1994 · Philip Kotler is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He has been honored as one of the world's leading marketing thinkers.
- Philip Kotler
