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On October 26, 1984, Michael Jordan signed a five-year, US$2.5 million deal with Nike, three times more than any other deal in the National Basketball Association (NBA) at the time. Nike released the Air Jordan sneaker line in April 1985 with the goal of making $3 million in the first three years.
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- The Deal Between Nike and Jordan
- How Was Air Jordan born?
- Launch of Jordan Brand
- Nike Partnerships Involving Air Jordan
- Nike’s Sales Skyrocket
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A deal was signed in 1984, which led to the birth of the world-famous Air Jordan sneakers and transformed Nike, in particular, into the globe-straddling sportswear company it is today. The deal with Nike, however, would not have happened had Jordan’s agent at the time, David Falk, failed in his quest to convince the basketball genius to take up the...
Once Jordan agreed to meet Nike, it was relatively easy for Falk. “Nike had just come out with this new technology for their running shoes called air soles,” Falk said in the documentary. “And obviously Michael played in the air, so I said, ‘I got it, we’re going to call it Air Jordan,'” the agent said. The birth of Air Jordan is today seen as a mo...
The phenomenal success of the first Air Jordans helped Nike take off. While Jordan set several records on the court, Nike released new, improved and more stylish sneakers under the Air Jordan brand one after the other. It was so confident in the shoe’s hold over the fans that Nike even let go of its iconic Swoosh logo from the sides of the Air Jord...
Over the years, Nike’s Jordan Brand released sneakers in collaboration with famous artists, brands and designers such as Louis Vuitton, Atmos and Billie Eilish. The first came in 2005 with the Undefeated x Air Jordan 4. It had a khaki colourway, inspired by an MA-1 flight jacket. Limited to just 72 pairs, none of them was offered in retail, and all...
Nike earned over USD 100 million in sales in the first 12 months of the launch of the Air Jordan I. This was something that was beyond even Nike’s estimates. “Nike’s expectation when we signed the deal was, at the end of year four, they hoped to sell USD 3 million worth of Air Jordans,” Falk said in the documentary, adding, “In year one, we sold US...
Learn how the iconic partnership between the basketball legend and the sportswear giant started in 1984 and transformed the athletic footwear market. Discover the history, design and impact of the Air Jordan sneakers and the Jordan Brand.
Apr 5, 2023 · Here's how to know what's fact and fiction in the new movie about the creation of Michael Jordan's iconic Nike sneakers, 'Air.'
- 2 min
- Cady Lang
May 1, 2020 · How Nike's deal with Michael Jordan gave rise to sneaker culture. Sneakers became more than just shoes when Nike launched the Air Jordan brand for the US basketball legend.
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Dec 14, 2019 · In 1984, Nike and NBA player Michael Jordan teamed up to launch one of the most iconic athlete-endorsed brands of all time: Jordan Brand. During the years Jordan was still playing...
