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  1. Amul SloganAmul Tagline – Logo – Founder – Owner – All Slogans. Anand Milk Union Limited or Amul is an Indian dairy cooperative, based at Anand in the state of Gujarat. Formed in 1948, it is a brand managed by a cooperative body, the Gujarat Co-operative Milk Marketing Federation Ltd.

  2. Mar 28, 2023 · Amul also came up with several taglines such asAmul Doodh Peetha Hai India’,’ Har Ghar Amul Ghar’,’ Pehla Pyaar Amul Pyaar’, and so on in its short advertisement videos. Every advertisement was guaranteed to make you chuckle appreciatively at its wit, warm your heart, or tickle your funny bone.

  3. Feb 23, 2023 · The “Amul: The Taste of Indiatagline was first introduced in 1994 as part of a rebranding effort by Amul. The company had already established itself as a leading brand in India’s...

  4. The Amul Model. The Amul Model of dairy development is a three-tiered structure with the dairy cooperative societies at the village level federated under a milk union at the district level and a federation of member unions at the state level.

  5. Sep 19, 2016 · Amul’s famous slogan, which is now a part of its logo, was created in 1994 by Shri Kanon Krishna of a Mumbai-based advertising agency called Advertising and Sales Promotion (ASP).

  6. May 26, 2020 · Amul Topic Ads- 3 Decades Of Thriving As A Legendary Social Spectator. The Amul Ads, popularly known as the Amul Topicals are unique representation of the brand’s ‘human’ face.

  7. Here's the interesting story behind the creation of the Amul Girl mascot who has been winning hearts with her tongue-in-cheek one-liners for decades.

  8. Sep 22, 2022 · So, in 1966, he handed over the advertising to Sylvester da Cunha and his ad agency. Cunha & his team conceptualized the iconic Amul girl and the tagline, “Utterly butterly delicious” for Amul butter. Now, the Amul girl was actually created in response to the mascot of its competitor, Polson!

  9. Dec 16, 2023 · As its slogan says, Amul has become the taste of India over time. It is one of the most loved names in our country. An all-Indian teen has heard the brand’s many dairy product ads since they were kids, and the polka-dotted Amul girl icon has become a symbol that makes people feel nostalgic.

  10. Amul’s iconic tagline- ‘The Taste of India’, is a linchpin of the brand. The consistent tagline-led positioning allows the brand to remain relevant and leverage from it- the embedded positioning allows Amul to Indianize every product idea.