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Jul 31, 2023 · Guerrilla marketing is the use of novel or unconventional methods in order to boost sales or attract interest in a brand or business. These methods are often low- or no-cost and...
- UNICEF's Dirty Water Vending Machines. I'm as guilty as anyone of wasting money on bottled water. I have no excuse. I have a reusable one. My workplace offers filtered water from a machine, not a traditional cooler, yet it remains a bad habit.
- BBC's Dracula Billboard. When I think of Count Dracula, I conjure the penultimate villain synonymous with everything that goes bump at night. The BBC wanted to capitalize on this feeling to promote their show Dracula.
- Burger King's Moldy Whopper. In the history of fast food, who’d have thought that a rotten burger would be the face of a widespread ad? Not many people — which is probably why Burger King thought it'd be a good idea to release a time-lapse video of their Whopper burger decaying for 35 days.
- Airbnb's 'Night At' Campaign. If you were jealous of Beyonce and Jay-Z’s shooting their "Apesh*t" music video in the Louvre and want to experience it, get in here.
Mar 25, 2024 · Guerrilla marketing is an unconventional advertising strategy that uses public spaces and events to surprise and attract customers. Learn about its history, types, examples, and how to decide whether it's right for your brand.
Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. It is a type of publicity. The term was popularized by Jay Conrad Levinson's 1984 book Guerrilla Marketing.
- Payless Goes High End as Palessi. The affordable, low-cost shoe store threw Los Angeles shoppers for a loop last year when it had the launch party for a new luxury shoe brand, Palessi, created by a fake Italian designer Bruno Palessi.
- Tesla’s “$0 Budget” While many find Tesla founder Elon Musk’s antics frustrating, plenty of them have resulted in heaps of press for little to no money.
- The Nun’s YouTube Controversy. Source: The Hollywood Reporter. Hereditary was not the only horror film to cash in with a bit of help from guerrilla marketing.
- Homie Real Estate’s Electoral Bid. Source: Homie for Senate. An election loophole in Arizona gave Utah real estate company Homie the publicity it was seeking in Fall 2018.
Jun 20, 2018 · Guerrilla marketing is a creative and low-cost way to disrupt consumers with unconventional methods of brand interaction. Learn what guerrilla marketing is, how it works, and see 16 examples of innovative brands that used it to generate buzz and awareness.
Mar 29, 2024 · Guerrilla Marketing is an innovative and unconventional way to promote products, services, or brands by sidestepping traditional marketing techniques. Inspired by guerrilla warfare tactics, this marketing approach prioritizes creativity, imagination, and resourcefulness over large budgets and typical advertising platforms.
