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  1. Rare Beauty is makeup made to feel good in, without hiding what makes you unique. Shop airy, breathable formulas that are easy to apply, blend and build.

  2. The brainchild of Selena Gomez, Rare Beauty was created to challenge unrealistic standards of perfection. Designed to empower and encourage self-expression for everyone, each and every product is blendable, effortless to use and features buildable coverage.

  3. Rare Beauty is breaking down unrealistic standards of perfection. This is makeup made to feel good in, without hiding what makes you unique—because Rare Beauty is not about being someone else, but being who you are.

  4. Delve into the stunning world of Rare Beauty by Selena Gomez! Find essential makeup, skincare, and lifestyle products from this world-renowned brand.

  5. What are Rare Beauty by Selena Gomez's best-selling products? Designed to blend and build flawlessly, the Soft Pinch Liquid Blush gives your complexion a natural healthy-looking flush. Plus, the powerful pigments help keep your look intact all day long.

  6. This is Rare Beauty, the brainchild of none other than your favourite star celeb: Selena Gomez. Designed to empower and encourage self-love for everyone, Rare Beauty is about breaking down unrealistic standards of perfection, because there’s complete beauty in imperfections.

  7. What makes us Rare. Together we’re building a safe, welcoming space in beauty and beyond. This is makeup made to feel good in, without hiding what makes you unique. And it’s all vegan and cruelty free.

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