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  2. www.scribbr.com › methodology › focus-groupWhat is a Focus Group | Step-by-Step Guide & Examples - Scribbr

    Dec 10, 2021 · Learn how to conduct a focus group, a type of qualitative research that brings together a small group of people to answer questions in a moderated setting. Find out the advantages, disadvantages, steps, and tips for choosing topics, questions, participants, and moderators.

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  3. www.researchgate.net › publication › 328645334_FOCUSFOCUS GROUP DISCUSSION: A TOOL FOR QUALITATIVE INQUIRY

    Oct 31, 2018 · This article elucidates theoretical and practical problems and prospects associated with the use of focus groups as a qualitative research method in social and behavioural science research....

  4. researchmethod.net › focus-groupsFocus Groups - Steps, Examples and Guide - Research Method

    Mar 26, 2024 · Learn how to conduct focus groups, a qualitative research method to gather in-depth insights and opinions from a group of individuals. Find out the types, purposes, and examples of focus groups, and how to analyze the data.

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  6. www.simplypsychology.org › what-is-a-focus-groupWhat Is a Focus Group? | Step-by-Step Guide & Examples

    • Clarify the Focus Group’s Purpose and Orientation. Clarify the purpose and orientation of the focus group (Tracy, 2013). Carefully consider whether a focus group or individual interviews will provide the type of qualitative data needed to address your research questions.
    • Select a Homogeneous Grouping Characteristic. Select a homogeneous grouping characteristic (Krueger & Casey, 2009) to recruit participants with a commonality, like shared roles, experiences, or demographics, to enable meaningful discussion.
    • Designate a Moderator. Designate a skilled, neutral moderator (Crowe, 2003; Morgan, 1997) to steer productive dialogue given their expertise in guiding group interactions.
    • Develop a Focus Group Guide. Develop an extensive focus group guide (Krueger & Casey, 2009). Include an introduction to set a relaxed tone, explain the study rationale, review confidentiality protection procedures, and facilitate a participant introduction activity.

  7. besjournals.onlinelibrary.wiley.com › doi › fullThe use of focus group discussion methodology: Insights from ...

    Jan 11, 2018 · Focus group discussion is a technique where a researcher assembles a group of individuals to discuss a specific topic, aiming to draw from the complex personal experiences, beliefs, perceptions and attitudes of the participants through a moderated interaction (Cornwall & Jewkes, 1995; Hayward, Simpson, & Wood, 2004; Israel, Schulz, Parker, & Bec...

    • Tobias O.Nyumba, Kerrie Wilson, Christina J. Derrick, Nibedita Mukherjee, Nibedita Mukherjee
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    • 2018
    • 11 January 2018

  8. www.nature.com › articles › sjInterviews and focus groups in qualitative research: an ...

    Oct 5, 2018 · The most common methods of data collection used in qualitative research are interviews and focus groups. While these are primarily conducted face-to-face, the ongoing evolution of digital...

  9. www.researchgate.net › publication › 351469415_AnAn Overview of Qualitative Research and Focus Group Discussion

    May 7, 2021 · The researchers attempt to announce the significance of the qualitative study and focus group discussion tool (advantages and limitations as well) to propose a better understanding for the...