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   brand

   /brand/

   noun

   • 1. a type of product manufactured by a particular company under a particular name: "a new brand of soap powder" Similar makelinelabelmarquetypekindsortvarietytrade nametrademarkproprietary namelogoarchaic:chop
   • ▪ a brand name: "the firm will market computer software under its own brand" Similar makelinelabelmarquetypekindsortvarietytrade nametrademarkproprietary namelogoarchaic:chop
   • ▪ a particular identity or image regarded as an asset: "you can still invent your own career, be your own brand"
   • ▪ a particular type or kind of something: "they entertained millions with their inimitable brand of comedy" Similar typekindsortvarietyclasscategoryspeciesgenrebreedstylestampcastilkkidneyinformal:stripe
   • 2. an identifying mark burned on livestock or (in former times) criminals or slaves with a branding iron: "the brand on a sheep identifies it as mine" Similar identifying markidentificationmarkerearmark
   • ▪ a branding iron. archaic
   • ▪ a habit or quality that causes someone public shame or disgrace: "the brand of Paula's dipsomania" Similar stigmashamedisgracestaintaintblotblot on one's escutcheonblemishmarkslurliterary:smirch
   • 3. a piece of burning or smouldering wood: "he took two burning brands from the fire"
   • 4. a sword. literary

   verb

   • 1. mark with a branding iron: "the seller had branded the animal with his grandfather's name" Similar markstampburnsearidentify
   • ▪ mark indelibly: "an ointment that branded her with unsightly violet-coloured splotches"
   • ▪ mark out or describe as having a particular bad or shameful quality: "anyone who says anything bad about the country is branded as a traitor" Similar stigmatizeaccuse of beingmark outdenouncediscreditvilifybesmirchcharacterizelabelclassifycategorize
   • 2. assign a brand name to.
   • ▪ promote (a particular product or company) by means of advertising and distinctive design: "we'll have the ability to market and brand our own product"

   Word Origin Old Englishbrand ‘burning’ (also in brand (sense 3 of the noun)), of Germanic origin; related to German Brand, also to burn1. The verb sense ‘mark with a hot iron’ dates from late Middle English, giving rise to the noun sense ‘a mark of ownership made by branding’ (mid 17th century), whence brand (sense 1 of the noun) (early 19th century).

   Derivatives

   • 1. brander noun

   Scrabble Points: 8

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2. www.investopedia.com › terms › bBrand: Types of Brands and How to Create a Successful Brand ...

   www.investopedia.com › terms › b

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   Dec 13, 2023 · A brand is a unique identity for a product and service that is created to distinguish it from its competitors. Learn why creating a brand is critical to successful marketing.

3. www.feedough.com › what-is-brand-mWhat is A Brand? - Importance, Elements, Types, & Examples

   www.feedough.com › what-is-brand-m

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   Aug 10, 2023 · A brand is the combination of properties within and outside an offering that gives it an identity and makes it distinct from others. According to Kotler, a brand is a –. Name, term, sign symbol (or a combination of these) that identifies the maker or seller of the product.

4. blog.hubspot.com › marketing › brandingWhat is Branding? Understanding Its Importance in 2024

   blog.hubspot.com › marketing › branding

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   Jun 28, 2024 · Branding shapes how consumers perceive a product or service. A strong brand image can create positive associations with quality, value, or a particular lifestyle, influencing purchasing decisions. In fact, 62% of consumers say that their purchase decisions are heavily influenced by a brand’s values. 2.

5. en.wikipedia.org › wiki › BrandBrand - Wikipedia

   en.wikipedia.org › wiki › Brand

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   The key components that form a brand's toolbox include a brand's identity, personality, product design, brand communication (such as by logos and trademarks), brand awareness, brand loyalty, and various branding (brand management) strategies.

6. www.ignytebrands.com › what-is-a-brandWhat Is a Brand? - Ignyte

   www.ignytebrands.com › what-is-a-brand

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   A brand is the sum total of how a product or business is perceived by those who experience it. This includes customers, investors, employees, the media, and more. Branding is the process of shaping these stakeholders’ perceptions. A brand, then, is more than just a company’s name, logo, product, or price tag.

7. brand.education › what-is-brandWhat Is Brand - brand.education

   brand.education › what-is-brand

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   Jun 16, 2023 · In today’s consumer-driven world, the term “brand” has become ubiquitous, influencing our choices, perceptions, and identities. But what exactly is a brand? Beyond its logo, name, or product offerings, a brand encompasses a complex amalgamation of emotions, experiences, and values.

8. medium.com › theymakedesign › what-is-branding-549aWhat is Branding? Definition, Importance & Best Practices

   medium.com › theymakedesign › what-is-branding-549a

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   Nov 11, 2023 · What is Branding? Branding defines and expresses a company’s unique identity, encompassing its mission, values, and unique narrative. Effective branding is about consistently...