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  1. search.google.com › search-consoleGoogle Search Console

    Measure, optimize, and fix your site's performance and appearance on Google Search. Learn how to use Search Console features such as Search Analytics, Sitemaps, Index Coverage, URL Inspection, and more.

    • Overview
    • Important Search concepts
    • GeneratedCaptionsTabForHeroSec

    If you're interested in improving your site's appearance on Google Search, and you're willing to put in a little time learning about search engine optimization (SEO) and Search Console, here is your getting started guide.

    You don't need to understand HTML or coding, but you do need to spend some time thinking about how your site is organized and written, and be willing to make some changes to your site.

    The good news is that a little effort can go a long way in improving your search results.

    Get a Google account if you don't have one. That's the only requirement to use Search Console.

    Open Search Console, then add and verify ownership of your site. You'll need to prove that you are the owner of your website, because Search Console shows information about your site that only site owners should see, and allows you to make changes that can affect how your site appears on Google.

    Understand how to get the most out of help. Did you know that the embedded help window is draggable?

    These concepts are used throughout the reports and the documentation; it's important that you understand them, or you might not understand (or misunderstand) the reports.

    • Property

    • A generic term for a website that you have added to your Search Console account. You can see a list of your properties on your account homepage.

    • Verify ownership

    • Proving that you own the website referred to in your Search Console account. You must verify ownership of your property before you can see any data for it or access it in Search Console.

    • Click/impression/CTR - These are the basic metrics for measuring performance in Google Search. You can find much more detail about these metrics here.

    Learn how to use Search Console to improve your site's performance on Google Search. Find out how to verify your site, check your traffic, fix issues, and more.

  2. Search Console Insights helps you understand how your content resonates with readers using data from Google Search Console and Google Analytics. Learn how to access, use and share feedback about this new feature tailored for content creators and publishers.

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