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8 min read by Stephen Peate. The 7UP logo is one of the most eye-catching and memorable designs in the food and beverage landscape. Intended to compete with world-renowned names like Pepsi and Coca-Cola, the design uses a unique combination of colors, shapes, and typography to symbolize refreshment.
May 8, 2024 · The first logo shows the number 7 with wings in the shape of a bird rushing forward and taking off. It carries the word “up” on a base. This symbolizes the drink’s ability to sober up, put you back on your feet quickly, and give you energy and strength.
Feb 12, 2020 · A beginning of 7up logo history. The uncola identics wasn’t much different from current one. As fonts were changing, the meaning of 7up logo remained the same. There weren’t any hidden meanings however, it was only the name and nothing more.
In this article, we’ll cover the history of 7UP from its creator to the present day, some of the most famous ad campaigns, slogans, and mascots, and the timeline of the logo from the ill-conceived original name to the branding and logo consumers are familiar with today. The Official 7UP Logo.
In 1966, 7UP unveiled a predecessor to its iconic logo, laying the foundation for the recognizable design we associate with the brand today. This iteration featured bold green lettering, crafted in a weighty geometric font without serifs. The digit “7” and the word “up” were visually separated by a solid red dot.
In 1987, 7 Up introduced Spot, the red-orange dot in the 7 Up logo anthropomorphized into a mascot. The character was used heavily in advertising and licensed items across the U.S., including the 1993 platform video game Cool Spot.
This logo was only seen on cartons until 1968, when it started appearing on cans, and a year later, on bottles. It was more commonly seen with the 1968 logo than the 1939 logo. This logo was used in test marketing in select areas between 1977 and 1978. In late 2000, the 1995 logo was modified...
Apr 8, 2023 · This logo was launched with different television advertising campaigns that helped revive the lemon-lime soda brand. A few years later, in 1980, a new component appeared on the logo: a red circle that separated the "7" and "UP". This circle could refer to the small bubbles of the first logo.
Mar 21, 2024 · 7UP Logo and History: Brief Overview. The company is famous for making lemon-lime flavored soft drinks, and it’s now owned by Keurig Dr Pepper and distributed by PepsiCo. The drink was created in 1929 by Charles Leiper Grigg, known for his innovative ideas.
Nov 8, 2022 · Thomas Miller and Morton Goldsholl's 1975 logo for 7UP. 7UP was an American soda first formulated in 1929, and one of the original ‘medicine’ drinks of the early 20th century. It was originally called "Bib-Label Lithiated Lemon-Lime Soda", was later shortened to "7 UP Lithiated Lemon Soda", and then to "7UP" by 1936.
