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MINISO Group Holding Limited (simplified Chinese : 名 创 优 品; traditional Chinese : 名 創 優 品; pinyin : Míngchuàng Yōupǐn), trading as MINISO is a Chinese [ 1 ] retailer and variety store chain that specializes in household and consumer goods including cosmetics, stationery, toys, and kitchenware featuring IP design. [ 3 ] .
MINISO is a international product retailer, offering high quality household goods, cosmetics and food at affordable prices. Founded by CEO Ye Guofu,MINISO has opened more than 4,200 stores in over 80 countries and regions since 2013, including the US, UK, Canada, Australia, Spain, UAE, India, and Mexico.
MINISO operates its global business under its brand slogan " Life is for fun ". Today, MINISO has successfully entered over 100 countries and regions and opened more than 5,500 stores around the world, covering the core business districts of world-renowned cities such as New York, Los Angeles, Paris, London, Dubai, Sydney, and Istanbul.
- “knock-off Muji” Or Ingenious Marketing?
- Marvel and More Lend Legitimacy
- Redefining The Future of Retail
If it isn’t already clear, Miniso is an example of a successful copycat company. The retailer’s initial success was based entirely on its intentional similarity to Japanese retail chains like Muji, Daiso, and Uniqlo, with the strategic difference being 1) it isn’t Japanese and 2) its products are much cheaper. Everything from its name, aesthetic, a...
In order to gain an edge on its higher-end competitors, Miniso has perfected the art of keeping both cost and prices low. According to Ye, the in-store turnoverrate is extremely high: 21 days on average, with new products arriving every seven days. This is due in part to Miniso’s extensive in-house design team, who are able to observe consumer tren...
Like Xiaomi, Miniso has had its fair share of controversy, often trying to simultaneously dodge and embrace the “knock-off” label commonly relegated to Chinese companies. But in a world where such boundaries become more hazy by the day, Miniso has proven itself to understand international consumer markets in a way that could revitalize physical ret...
Jul 30, 2022 · Miniso is considered a fast fashion brand, which combines trend and leisure in its product, and prioritizes creativity, high quality, low price, and safety of the product. Miniso communicates or launches any new product through social media platforms.
Four designers of Permafrost graduated from the Oslo School of Architecture (Norway's top three design school), who designed products for Adidas and other famous brands, and now are serving MINISO. Simple, practical and humanized design style.
The MINISO Brand founder Jack Ye gained inspiration for MINISO while on vacation with his family in Japan in 2013. He came across several specialty stores in Japan which stocked good quality, well designed, and inexpensive products that were mostly manufactured in China.
