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  1. 1 day ago · IPL's brand value increased by 6.3 per cent to reach $3.4 billion from $3.2 billion in 2023. This boost was largely owing to the major new five-year title sponsorship deal with Tata Group, valued at about $300 million (Rs 2,500 crore).

  2. Dec 12, 2023 · Mumbai Indians become most valuable IPL brand with $87 million worth of valuation. As per the Brand Finance report, Mumbai Indians (MI) are leading this charge, standing tall as the most...

  3. The report judged Mumbai Indians to be the most valuable franchise brand in the Indian Premier League, valued at $87 million. The total brand value of the Indian Premier League (IPL) grew a...

  4. Aug 30, 2022 · In 2022, IPL brand value was estimated at a whopping Rs 35950.53 crore. The fact that the two new teams added ahead of IPL 2022 was sold at Rs 7,090 crore and Rs 5,625 crore, gives a sense of IPL success in the last 14 years.

  5. 1 day ago · The Indian Premier League (IPL)'s value increased by 6.5% to USD 16.4 billion in 2024, according to a report by American investment bank Houlihan Lokey. The brand value of the T20 league also rose by 6.3% to USD 3.4 billion. The increase is attributed to a title sponsorship by Tata Group for a further five years, paying approximately 50% more than the previous deal.

  6. The Indian Premier League (IPL) has once again demonstrated its financial prowess as the 2024 IPL Brand Valuation Study by Houlihan Lokey, Inc. reveals a staggering surge in business value to US ...

  7. Apr 26, 2022 · And the IPL’s most valuable franchise, the $1.3 billion Mumbai Indians, is now worth more than six MLB teams, 27 NHL teams and every MLS team.

  8. 2 days ago · India's IPL cricket universe is now one of Asia's richest sports properties, and is still growing in value, says U.S. investment bank Houlihan Lokey. ... The stand-alone brand value of the IPL has ...

  9. In the 2023 Indian Premier League season, Mumbai Indians recorded the highest brand value at 87 million U.S. dollars. That year, Lucknow Super Giants recorded the highest growth at 38...

  10. According to a report by investment bank Houlihan Lokey, the brand value of all Indian Premier League (IPL) teams, with the exception of Punjab Kings and Lucknow Super Giants, exceeds $100m, with...