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Sep 7, 2021 · Puma has changed its visual identity eleven times in its history. Let us quickly explore each one. 1948 – 1968. The first visual identity of the shoe company featured an elongated “D” and a black cat that leaped amid the letter. The monochrome image is beautifully crafted; however, Puma markets the 1958 emblem as their first logo. 1951 ...
Oct 6, 2023 · It’s not just a logo; it’s a storytelling powerhouse, a beacon of brand identity. At every outline and curve, this iconic emblem narrates the legacy of Rudolf Dassler , whose visionary zeal propelled Puma from humble beginnings in Germany to a titan in sports apparel .
- BRAND HEAT. The strength of PUMA’s brand? We draw from our unique heritage in sports and our high credibility in the latest lifestyle trends. To stay on this track, we strengthen our position as a sports brand through partnerships with some of the most elite athletes, such as sprint legend Usain Bolt and star footballer Neymar Jr..
- PRODUCT. PUMA can look back on an extraordinary history full of innovations, designs and products. Our influence can be felt in the sports and sports lifestyle industries till this day.
- WOMEN’S. Women are a priority for PUMA. We acknowledge women not only as trendsetters in taking inspiration from athletic wear for their everyday style, but they’re increasingly participating in athletic activities worldwide.
- DISTRIBUTION. PUMA has continuously improved the quality of its distribution. At the same time, we’ve expanded our presence in key sports performance and sportstyle accounts around the world.
Jul 5, 2023 · In 1968, the company brought its Puma icon back in black, making it a central visual identity of the brand. It was a cleaner design with a sleek, sophisticated leaping puma cat.
Puma SE is a German multinational corporation who design and manufacture athletic and casual footwear, apparel, and accessories, headquartered in Herzogenaurach, Bavaria, Germany. Puma is the third largest sportswear manufacturer in the world. [6] The company was founded in 1948 by Rudolf Dassler (1898–1974).
What you wear contributes to how you perform – this includes what you wear underneath as well. Affiliate company stichd is a member of the PUMA Group. It develops, produces and distributes bodywear and socks for PUMA as well as other well-known brands.
Four months later on October 1, 1948, the PUMA brand is born and registered at the German Patent and Trademark Office. In December 1948, Rudolf Dassler announces his decision to name the company “ PUMA Schuhfabrik Rudolf Dassler ”.
