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1. en.wikipedia.org › wiki › Philip_KotlerPhilip Kotler - Wikipedia

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   Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018).

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3. www.pkotler.org › bioBiography — Philip Kotler

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   Philip Kotler is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management at Northwestern University. Kotler’s book Marketing Management is the most widely used textbook in marketing around the world.

4. journals.sagepub.com › doi › fullMarketing and Value Creation - Philip Kotler, 2020

   journals.sagepub.com › doi › full

   May 29, 2020 · Leading marketers see modern marketing to be all about value creation. Marketing aims to meet human needs by creating value. The marketer chooses the product features and services that will deliver value. The marketer chooses prices that will create value in exchange.

   • Author: Philip Kotler

   • Publish Year: 2020

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     Philip Kotler: Marketing

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     Philip Kotler: Marketing Strategy

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     Marketing 101 - Philip Kotler on Marketing Strategy | Digital Marketing

     29 Jul 2021

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6. www.pkotler.org › booksBooks — Philip Kotler

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   Browse the comprehensive list of books written by Philip Kotler, the father of modern marketing. Find his classic texts, co-authored works, and latest publications on various topics and markets.

7. books.google.com › books › aboutPrinciples of Marketing, Global Edition - Philip Kotler, Gary ...

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   Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly...

8. People also ask

   Who is Philip Kotler?

   • Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). He is known for popularizing the definition of marketing mix.

   Philip Kotler - Wikipedia

   en.wikipedia.org/wiki/Philip_Kotler

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   When did Philip Kotler write a book about marketing management?

   • Philip Kotler, Marketing Management:Analysis, Planning, and Control, Prentice-Hall, 1967. (Subsequent editions 1971, 1976, 1980, 1984, 1988, 1991, 1994, 1997, 2000, 2003, 2006, 2009, 2012, 2015). Kevin Lane Keller Joined as co-author in 2006. Philip Kotler, Gerald Zaltman, and Ira Kaufman, Creating Social Change, Holt, Rinehart, and Winston, 1972.

   Books — Philip Kotler

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   What's Philip Kotler doing in 2024?

   • Philip Kotler has taken marketing to the next level. See what he's done. I have been busy working on a number of new books with coauthors for 2024. Here is the list of books: 1. Philip Kotler and Giuseppe Stigliano, Redefining Retailing (Wiley, 2024) 2. Philip Kotler and V. Kumar, Transformative Marketing, Macmillan, 2024. 3.

   Philip Kotler

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   How did Kotler contribute to social marketing?

   • Kotler helped create the field of social marketing that focuses on helping individuals and groups modify their behaviors toward healthier and safer living styles. He also created the concept of "demarketing" to aid in the task of reducing the level of demand. He developed the concepts of "prosumers," "atmospherics," and "societal marketing."

   Philip Kotler - Wikipedia

   en.wikipedia.org/wiki/Philip_Kotler

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9. www.ama.org › 2024/03/12 › a-lifetime-in-marketingThe Past, Present, and Future of Marketing [Philip Kotler’s ...

   www.ama.org › 2024/03/12 › a-lifetime-in-marketing

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   Mar 12, 2024 · Learn from the "Father of Modern Marketing" how marketing has evolved and changed over the past 56 years. Explore his insights on the 7-components marketing mix, customer behavior, digital marketing, and more.

10. www.pkotler.orgPhilip Kotler

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    Learn about Philip Kotler, the father of modern marketing, and his latest books, quotes, awards, and achievements. Explore his blog and contact him for consulting or speaking engagements.