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  1. Aug 20, 2020 · This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning. Includes bibliographical references and index.

  2. Aug 3, 2023 · Books. An illustration of two cells of a film strip. ... Kotler, Philip. Publication date 2012 Topics Marketing Publisher ... Pdf_module_version 0.0.23 Ppi 360 Rcs ...

  3. A PDF version of the textbook Principles of Marketing 18e by Philip Kotler and Gary Armstrong, covering the basics of marketing and its applications. The book is divided into four parts: defining marketing, analyzing the marketing environment, designing a customer value-driven strategy and mix, and engaging consumers and managing relationships.

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  4. Principles of Marketing is the highly successful European adaptation of Kotler and Armstrong, one of the world's leading and most authoritative marketing textbooks. The text takes a practical...

  5. Oct 26, 2021 · Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the...

  6. Apr 9, 2021 · The book focuses on the major decisions that marketing managers and top management face in their efforts to harmonize the organization's objectives, capabilities, and resources with marketplace...

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  8. Marketing Management, 16 th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing environment.