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We're innocent and we make natural, tasty little drinks. Find out more about our big dreams to help people and the planet.
Innocent Limited, trading as Innocent Drinks, is a British-based company that produces smoothies and juice sold in supermarkets, coffee shops and various other outlets. The company sells more than two million smoothies per week. Innocent is over 90% owned by The Coca-Cola Company.
We started innocent back in 1999 with a dream to make it easier for people to do themselves some good. We might be a company that makes little drinks and cracks some bad jokes, but we’ve got some big dreams bouncing around our heads.
Ever since we first started selling smoothies at a music festival in 1999, we've been on a mission to make it easy for people to do themselves some good. We get our hands on the tastiest fruit and veg we can find, stick it in a bottle and never add any nonsense like sugar or concentrates.
Apr 8, 2018 · Their idea for Innocent was to make smoothies entirely from natural, fresh fruit, without resorting to the use of cheaper concentrates and any preservatives. And the firm would give 10% of...
Feb 23, 2022 · Adverts for drinks firm Innocent have been banned after the advertising regulator ruled they "misled" customers over the firm's environmental impact.
Apr 8, 2018 · It was smoothie brand Innocent's first big breakthrough, and the three founders realised they had to do whatever it took to make it a success. Even if that meant a bit of subterfuge.
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May 29, 2023 · The story of Innocent Drinks serves as a beacon of inspiration for aspiring entrepreneurs. From its humble beginnings as a market stall to becoming a global brand, Innocent Drinks exemplifies the power of perseverance, innovation, and a commitment to social responsibility.
May 17, 2024 · Established in 1998 by Richard Reed, Adam Balon and Jon Wright, Innocent Drinks started out selling smoothies at a music festival in London. From these beginnings, it has grown into a global corporation with revenues of £426m and 20.5 per cent of the European chilled juice market in 2022.
