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  1. A new logo was added in 1972, when adidas branched out from solely selling shoes and introduced apparel for the very first time. Enter the Trefoil, which was designed by a small, collaborative team of adidas leaders and a couple designers from a German creative agency.

  2. Jan 30, 2023 · 1949 to 1950: A fresh start 1949-1950. After Adi split from his brother, he needed a new brand name and logo design; thus, Adidas was born.Rudolf, on the other hand, founded Puma and focused on the production of soccer shoes.

  3. 1949. After the founders of the company went their separate ways, Adolf chose the name “Adidas” for his athletic company. The first Adidas logo for the newly named brand featured a wordmark, with the name “Adolf Dassler” atop an image of the shoe.

  4. Apr 12, 2024 · The Adidas logo accurately reflects the brand’s unique design and the diversity of its sports products. The emblem symbolizes the dynamism of development and the reach across three continents with its offerings, reflecting the idea of confidently overcoming difficulties to achieve a high goal.

  5. Oct 13, 2023 · 2002 – Today: Introducing the striped sphere Adidas logo. Shortly after the millennium came the rise of Adidas’s circle logo. And as always, the classic three bars came along with it.

  6. Feb 24, 2023 · When Adolf Dassler founded Adidas in 1949, the company's logo was simple but eye-catching, highlighting the co-founders' names. The logo featured the surname “Dassler” in a bold, sans-serif font, with the “A” and the “S” slightly overlapping in the middle.

  7. Jul 29, 2019 · Adidas Logo history. The Adidas logo is a single factor that has benefited the company all along its path to the top. Ask anybody you know if she is familiar with the Adidas logo, and probably 9 in 10 will say they can tell it apart every time they visit a sportswear store.

  8. The Adidas three stripes logo is one of the most recognizable logos in the world. Today, the “brand with the three stripes” holds a special place in the hearts of pop culture enthusiasts thanks to big-name collaborations with Kanye West and Pharrell Williams, plus the ongoing success of the Adidas Originals collection.

  9. A look at the Adidas Logo and the history behind this massive sports brand. Adidas is worn and recognized by people from all over the world. Today, Adidas and the Adidas Logo stand as one of the most popular footwear and apparel companies globally.

  10. Apr 9, 2024 · By 1950, this composition was reduced to just Adidas, and the lettering was refined, tightening the spacing and reducing the height of the ascenders to create a more useable and compact logotype.The ‘a’ then acquired points. This simplification and geometry reflected the functional aspects of Adidas products and was considered ‘highly-modern’ for the time.

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