Jack Woodrow
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Learn the difference between leading from trust versus threat.
- 4 min
- 1.9M
- The Conscious Leadership Group
Jun 16, 2023 · Released June 16th, 2023, 'Above The Line' stars Carlos Balvin, Taylor Reiter, Jaron Curtis, Grant Morrow The NR movie has a runtime of about 1 hr 51 min, and received a user score of 100 (out of ...
- Above The Line
- Below The Line
- Through The Line
- Go ON, Tell Us What You Think!
Above the Line marketing or ATL advertising consists of advertising activities that are largely non-targeted and have a wide reach. ATL communication is done to build the brand and inform the customersabout the product. Conversions are given less importance in above the line advertising. To make it simpler- Above the line marketing includes mass ma...
Below-the-line marketing or BTL advertising consists of very specific, memorable and direct advertising activities focused on targeted groups of consumers. Often known as direct marketing strategies, below the line strategies focus more on conversions than on building the brand. To make it simpler – Below the line marketing includes direct marketin...
Through the Line marketing or TTL advertising involves the use of both ATL & BTL marketing strategies. The recent consumer trend in the market requires the integration of both ATL & BTL strategies for better results. To make it simper- Through the marketing involves marketers to create marketing campaigns which include both ATL & BTL strategies. It...
Did we miss something? Come on! Tell us what you think about our article on Above the Line (ATL), Below the Line (BTL), & Through the Line (TTL) Marketingin the comments section.
- Male
- 1 min
- Founder & Chief Editor
May 10, 2022 · Above-the-line (ATL) positions refer to those responsible for the creative development, production, and direction of a film or TV show. Before sets can be built or cameras can begin rolling, these ...
Aug 16, 2023 · Above the Line (ATL) is any form of communication that reaches a large audience, typically through traditional media channels such as television, radio, and print. Below the Line (BTL) is usually more direct with smaller audiences such as special events and PR stunts. Through the Line (TTL) is a combination of both, using ATL to reach consumers ...
- 5 min
Jan 22, 2024 · above the line Above the Line covers the entire media landscape with an edge, providing breaking news, insightful reviews, and major interviews along with hard-hitting analysis of awards, box office, and festivals.
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What does “above the line” mean?
Above the line marketing, also called Above the line advertising and Above the Line promotion, is an advertising activity that helps companies to use mass-marketing strategies. In the ATL activities, the whole market is targeted to achieve business goals and objectives. The promotional activities are carried out at the macro level.
