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Hype Williams is an American music video and film director, producer, and screenwriter. He is known for his work with artists like Kanye West, Busta Rhymes, and Nas, and his signature style of fisheye lens and split-screen shots.
- Mark Elibert
- 2Pac feat. Dr. Dre, “California Love” (1996) Hype Williams was inspired by the 1985 film Mad Max Beyond Thunderdome for this classic video to 2Pac‘s epic comeback single “California Love.”
- The Notorious B.I.G. feat. Puff Daddy and Mase, “Mo Money Mo Problems” (1997) In 1997, the Notorious B.I.G’s untimely death left a huge void that the hip-hop community did not know how to fill.
- Missy Elliott, “The Rain (Supa Dupa Fly)” (1997) Missy Elliott‘s very first video could arguably be her best. At the time, there was nothing that came close to the zany effects we saw in the video for “The Rain (Supa Dupa Fly).”
- Jay-Z feat. UGK, “Big Pimpin'” (2000) Jay-Z, UGK, and Damon Dash showed us how much fun the rapper lifestyle can be in the lavish “Big Pimpin'” video.
259K Followers, 7,811 Following, 396 Posts - Hype Williams (@hypewilliams) on Instagram: ""
Hype Williams is an American film director, producer and screenwriter known for his music videos and movies. He has won several awards and has a distinctive style of using fish eye lens, saturated colors, and cinematic references.
- Director, Producer, Editor
- Hype Williams
- Hype Williams
- Complex Contributor
- “California Love” - Dr. Dre and Tupac Shakur. View this video on YouTube. youtube.com. Back then, for whatever reason Jada [Pinkett Smith] decided not to direct it, and Philip Atwell asked me to come on board to direct this video for Dre.
- “Doin’ It” - LL Cool J. View this video on YouTube. youtube.com. This one was a pinnacle moment for Todd (LL Cool J), and I remember he wanted to do something that felt like what his favorite filmmaker, Quentin Tarantino, was doing at the time with Pulp Fiction.
- “Big Pimpin” - Jay-Z featuring UGK. View this video on YouTube. youtube.com. Hov graciously opened a fashion show (Julien Macdonald) I was doing in London (my first time ever as creative director), and asked me to do this video.
- “Flava in Ya Ear (Remix)” - Craig Mack featuring Busta Rhymes, Rampage, LL Cool J, and the Notorious B.I.G. View this video on YouTube. youtube.com. This was one of those great moments in life where you decide for yourself, “What the heck am I even made of?”
Oct 17, 2023 · Learn how Hype Williams became a legendary music video director and filmmaker, working with stars like Beyoncè, Ye, and Busta Rhymes. Read his rare interview about his childhood, influences, challenges, and projects.
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May 8, 2024 · Right before social media and streaming platforms became a thing, Hype Williams was the maestro of experimental filmmaking in music, leaving an indelible mark in the industry since the 1990s.