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aQuantive, Inc. was the parent company of a group of three digital marketing service and technology companies: Avenue A/Razorfish, Atlas Solutions, and DRIVE Performance Solutions. Based in Seattle, Washington, the company was founded in 1997.
Aug 21, 2019 · How did aQuantive, a failed acquisition by Microsoft in 2007, become a catalyst for the Seattle tech industry? Learn about the history, culture and legacy of the ad tech firm and its former employees who went on to found or lead startups.
Jul 12, 2012 · Last week Microsoft took a whopping $6.2 billion writedown, largely tied to aQuantive. Microsoft bluntly said that “the acquisition did not accelerate growth to the degree anticipated.” But what...
Aug 13, 2007 · Microsoft today completed its its $6 billion acquisition of Seattle-based digital advertising leader aQuantive. The deal was announced May 18 and aQuantive shareholders voted Thursday to approve...
May 18, 2007 · Microsoft announced in 2007 that it would buy aQuantive, a digital marketing company, for $6 billion. The deal aimed to create a world-class Internet-wide advertising platform and services for advertisers, agencies and publishers.
Aug 13, 2007 · Microsoft finalized its acquisition of Internet advertising firm Aquantive in 2007, after a series of deals in the online ad industry. Aquantive became a subsidiary of Microsoft and its businesses were integrated into its online-advertising platform.
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Jul 12, 2012 · Microsoft takes a $6.2 billion writedown on aQuantive, an online advertising company that never improved its fortunes.
