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  1. michiganross.umich.edu › faculty › jessica-fongJessica Fong | Michigan Ross

    Professor Jessica Fong's research applies theory-driven models and experimentation to empirically analyze marketing data with the goal of improving firm strategy and better understanding consumer behavior.

  2. scholar.google.com › citations‪Jessica Fong‬ - ‪Google Scholar‬

    Dog eat dog: Balancing network effects and differentiation in a digital platform merger. C Farronato, J Fong, A Fradkin. Management Science. , 2022. 62 *. 2022. Effects of Market Size and...

  3. michiganross.umich.edu › news › two-michigan-rossTwo Michigan Ross Professors Explore the Effect of Negative ...

    Sep 5, 2023 · S Sriram, Professor of Marketing and Associate Dean for Graduate Programs; Jessica Fong, Assistant Professor of Marketing ; and Varad Deolankar, a Marketing doctoral student at Michigan Ross, recently published research that shows the importance of negative feedback in social media discourse.

  4. www.jessica-fong.comJessica Fong

    Jessica Fong. Assistant Professor of Marketing. University of Michigan Ross School of Business. CV. Email: jyfong@umich.edu. Research. Publications. Effects of Market Size and Competition in Two-Sided Markets: Evidence from Online Dating. Marketing Science (Forthcoming)

  5. www.linkedin.com › in › jessica-fong-40912962Jessica Fong - University of Michigan - Stephen M. Ross ...

    View Jessica Fong’s profile on LinkedIn, a professional community of 1 billion members. Experience: University of Michigan - Stephen M. Ross School of Business · Location: Ann Arbor · 449 ...

    • University of Michigan - Stephen M. Ross School of Business

  6. www.bus.umich.edu › FacultyBios › CVAssistantProfessorofMarketing 2020-Present SanfordR ...

    May 14, 2024 · Assistant Professor of Marketing. 2023 - 2024. 2020 - Present. EDUCATION. Stanford University Graduate School of Business. Ph.D in Marketing. 2014 - 2019. California Institute of Technology. B.S. in Computer Science, B.S. in Business, Economics, and Management. 2010 - 2014. RESEARCH INTERESTS.

  7. www.bus.umich.edu › FacultyBios › CVRESEARCH INTERESTS JESSICA FONG - bus.umich.edu

    Feb 19, 2024 · Assistant Professor of Marketing. 2023 - 2024. 2020 - Present. EDUCATION. Stanford University Graduate School of Business. Ph.D in Marketing. 2014 - 2019. California Institute of Technology. B.S. in Computer Science, B.S. in Business, Economics, and Management. 2010 - 2014. RESEARCH INTERESTS.