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Cited by. Year. Development of Trust Scores in Social Media (TSM) algorithm and application to advertising practice and research. A Roy, J Huh, A Pfeuffer, J Srivastava. Journal of Advertising 46...
Alexander P. Pfeuffer. Assistant Professor. Department of Advertising and Public Relations. Grady College of Journalism and Mass Communication. University of Georgia. 120 Hooper St, Room 223-D, Athens, GA 30602 . alexander.pfeuffer@uga.edu. Education:
Alexander Pfeuffer (Ph.D., University of Minnesota) is Assistant Professor of Advertising at the University of Georgia's Grady College of Journalism and Mass Communication.
Podcast: Personalization and disclosures in digital advertising, with Dr. Alexander Pfeuffer. Listen to Grady Research Radio Apple Podcasts/Spotify/Stitcher Brands and organizations want to attract consumers and gain their trust. Accomplishing both of these tasks, though, is no easy feat. Two factors […] Learn more.
Aug 20, 2020 · Alexander Pfeuffer (Ph.D., University of Minnesota) is Assistant Professor of Advertising at the University of Georgia's Grady College of Journalism and Mass Communication. His research focuses on the effects of digital advertising on consumer perceptions, behavior, and trust.
- Alexander Pfeuffer, Jisu Huh
- 2021
Oct 27, 2022 · Alexander Pfeuffer (PhD, University of Minnesota) is an assistant professor of advertising, Grady College of Journalism and Mass Communication, University of Georgia.
A.P. Pfeuffer. Faculty of Social and Behavioural Sciences. CW : Persuasive Communication. Nieuwe Achtergracht 166.
