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Mar 31, 2024 · Welcome Aboard! As Europe’s cleanest and greenest airline group we’re investing $22bn in 210 new Boeing 737-8200 ‘Gamechanger’ aircraft: 4% more guests, 16% less fuel burn and 40% less noise emissions. In March 2023 we received our 100th ‘Gamechanger’ aircraft.
Jan 16, 2024 · Ryanair has doubled the number of its engineers overseeing Boeing’s production lines following the manufacturing problems that have plagued the US plane maker. The Irish airline, which is one of ...
- Philip Georgiadis
5 days ago · Ryanair's Corporate Website. Welcome to Ryanair Corporate. Ryanair Holdings plc is Europe’s largest airline group and parent company of Ryanair, Ryanair UK, Buzz, Lauda and Malta Air. Together we’re Europe’s cleanest, greenest airline group with ambitious sustainability goals for 2030.
- Ryanair Strengths
- Ryanair Weaknesses
- Ryanair Opportunities
- Threats
- Outlook: Unit Cost Advantage Looks Secure
1. Low costs
Ryanair has the lowest unit costs of any European airline and one of the lowest of any airline in the world. Whether measured by cost per available seat kilometre (CASK), cost per seat, or cost per passenger, Ryanair's production of capacity and traffic costs it less than that of any of its competitors. Cost per available seat kilometre (CASK, USc) versus average trip length (km) for European airlines: 2013 Source: CAPA - Centre for Aviation, company reports
2. Low fares
Low costs enable low fares on a profitable basis. Ryanair's average fares are lower than those of any of its competitors in Europe. Of course, many competitors also operate long-haul routes, so any short-haul specialist such as Ryanair is bound to have lower average fares. However, to be clear, Ryanair's average fares are lower than the average short-haul fares of every other European airline. Even after adding in the extra services and ancillaries (for example bag fees, seat reservation, on-...
3. Innovation
With the possible exception of easyJet, no European airline has done more to change the nature of short-haul flying than Ryanair. It started the low-cost revolution in Europe by copying the business model of Southwest Airlines, but, after this initial act of imitation, innovation became the key to Ryanair's success. As Southwest evolved from the original purist LCC model, for many years Ryanair simplified it further and developed an even purer form. It 'out-Southwested' Southwest. Direct (on-...
1. Brand perception
For many years, Ryanair has trumpeted its success in providing what it believed customers want, namely safe air travel at a low fare and with high levels of punctuality. Indeed, this is the core of what short-haul passengers require from a low-cost carrier. However, for many years, Ryanair's brand has performed poorly in a range of polls, surveys and awards.
2. Seasonality of earnings
As for the industry in general, Ryanair's earnings are highly seasonal, with its profits increasingly relying on a strong northern hemisphere summer, in particular its 2Q (July to September) to offset a loss-making winter (October to March). This pattern of seasonality has become more pronounced since 2008/09, since when it has consistently made losses in at least one of the winter quarters, by contrast to the previous 10 years of profits in all four quarters. Ryanair's quarterly operating pr...
1. Improved customer service
In 2013, Ryanairsignalled moves towards enhancing the quality of its passengers' interactions with the airline. This included a re-designed website, with a more attractive look and feel and with fewer clicks to make a booking; a new mobile app; the reintroduction of allocated seating; a relaxation of baggage restrictions (for both on-board and checked bags); a reduction in the charges levied for printing boarding passes at the airport and for making changes to bookings. The changes have progr...
2. Business travellers
Following the initiatives to improve customer service, Ryanairhas also recently launched its business traveller product. This is a bundled product offering a range of features for a single fee, including booking flexibility, fast lane security, choice of reserved seating in 'premium' rows (front row, over wing with extra legroom), and a checked bag. In addition, Ryanairhas been adding more primary airports to its network and is increasing the frequency of operations on certain more business-o...
3. New aircraft
On 8-Sep-2014, Ryanair announced a firm order for 100 Boeing 737 MAX200 aircraft and agreement for a further 100 options. The aircraft will be delivered between 2019 and 2024 and will have 197 seats, compared with 189 seats on its 737-800 fleet. The increased fuel efficiency of the CFM LEAP-1B engines, together with winglets and other aerodynamic improvements will reduce fuel consumption by up to 18% in Ryanair's configuration and reduce operational noise emissions by 40%. The extra seating w...
1. Accident
To date, Ryanair has a strong safety record, although there have been frequent suggestions in some sections of the media that its low-cost approach means that it cuts corners on safety. These suggestions have never been substantiated and Ryanair has not been afraid to defend its reputation in the courts with litigation. Nevertheless, the perception lingers and a major accident could be harmful to Ryanair's reputation and detrimental to its growth plans.
2. Loss of focus
Any significant distraction of management attention away from its core competence of providing safe and punctual short-haul air travel at low fares could damage its track record as one of the world's most consistently profitable airlines. The only real threat to this focus over the past decade or so came from Ryanair's attempts to buy its Irish rival Aer Lingus. This would have been a major acquisition of an airline with a different business model, network and fleet and would have consumed si...
3. Competitive response
Ryanair has a level of unit cost that is unlikely to be matched by competitors in Europe and so other airlines are unlikely to be able to compete with it on price. However, Ryanair's moves to enhance the perception of its product and brand and to attract more business passengers will have an impact on the basis of competition. It will still compete mainly on price, but there will also be an extent to which other dimensions of competition will play a part. For example, passengers will also bas...
Ryanair's 1QFY2015 results, reported in Jul-2014, demonstrated that it is back on a profit growth path after a rare fall in profits in FY2014. Indeed, it raised its profit guidance to a level that still looks comfortably achievable. Its results for the first six months of calendar 2014 demonstrate that it remains Europe's most profitable airline, m...
Jan 25, 2024 · Ryanair on Thursday welcomed a U.S. regulators' decision to freeze increases in production of Boeing's 737 MAX and said it had been assured there would be no additional delays to deliveries ...
Jan 10, 2024 · From its humble beginnings in 1984, serving just a single route between Southern Ireland and London Gatwick Airport, Ireland-based Ryanair has since grown to become one of Europe’s leading ...
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Mar 23, 2023 · The company, which declined to comment on the Ryanair talks, has experienced delays and setbacks in the delivery of its aircraft in the past two years because of production problems.
