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Alan Siegel (born August 26, 1938) is the CEO of Siegelvision, a brand identity consultancy. He is the founder and chairman emeritus of the global brand strategy firm Siegel+Gale.
Siegelvision is a brand identity consultancy based in NYC and founded by branding industry pioneer and champion of simplicity in business Alan Siegel.
ALAN SIEGEL. President & CEO. If you want to see Alan’s portfolio walk down any street. On one side you’ll see the Mt. Sinai Hospitallogo, across the street is the branding for John Jay College, walking past you is someone wearing an NBAjersey, followed by someone wearing a Major League Baseballcap.
- 9 East 40th Street Midtown, NY, 10016 United States
- info@siegelvision.com
- (646) 738-6000
Aug 8, 2018 · Alan Siegel, Founder and CEO, Siegelvision. Over the past five decades, Alan Siegel has become one of the best-known figures in the branding business. A pioneer in brand identity and the creator of the concept of "brand voice", he has devoted his entire career to helping organisations achieve greater recognition and relevance.
- 9 East 40th Street Midtown, NY, 10016 United States
- info@siegelvision.com
- (646) 738-6000
Oct 22, 2021 · The red, white and blue logo came to life in 1969 by Alan Siegel, a branding pioneer whose agency created that logo and others for many major corporations: Bank of America, AARP, Xfinity,...
Jun 7, 2017 · Alan Siegel, the brand identity consultant who created the NBA logo in 1969, reveals how he used a photo of Jerry West as the basis for the silhouette. He also shares his interactions with the Hall of Famer, who is uncomfortable with being the symbol of the league.
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Jul 20, 2018 · There’s no slowing down for Alan Siegel, 79, the founder and chief executive of Siegelvision, a brand consultancy that has worked on campaigns for Mastercard, the mayor’s office, Dell, Girl...
