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Nixon was founded by Andy Laats and Chad DiNenna. Both Laats and DiNenna worked in the action sports industry and were introduced through mutual people [clarification needed] working in those circles.
Discover the inspiring story behind Nixon watches with an exclusive interview featuring the co-founders, Chad DiNenna and Andy Laats. Bespoke Post offers a wide selection of Nixon watches and shares their passion for quality craftsmanship.
The brainchild of Chad DiNenna and Andy Laats, the watch brand is arguably the only to nail the surf, skateboard and snowboard market for timepieces. Along the way, it’s managed to weather several storms that came with expansive growth and acquisition.
What co-founders Chad DiNenna and Andy Laats started in Encinitas, California as a boutique line of watches exclusively sold at board sports and fashion retailers is now a full range of watches, bags, leather goods, and accessories.
Aug 1, 2023 · In honor of their anniversary, SES asked founders Andy Laats and Chad DiNenna about what they are most proud of, the lessons learned over the years, what they would do differently if they could, and what advice they have for other entrepreneurs.
- Tiffany Montgomery
Mar 31, 2022 · March 31, 2022. Nixon watches were designed to “stand up to gnarly environments.” Could they survive beyond the surf shop? | Ryan Field. My partner Chad DiNenna and I founded Nixon watches in 1997. Our goal was to create a premium product sold through surf, skateboard, and snowboard shops.
At a trade show in 1996, Chad DiNenna whispered an idea to his business partner Andy Laats. One word: watches. “I’m like, ‘Oh, that’s it? That’s the whole idea?’” Laats jokes.
