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Get the scoop on True Ventures portfolio companies, firm news, and commentary from our team of former founders-turned-investors.
- Adi Dassler of Adidas
- Whitney Wolfe Herd of Bumble
- Melanie Perkins of Canva
- Neil Blumenthal, Dave Gilboa, Andy Hunt, and Jeff Raider of Warby Parker
Some of today’s biggest brands started with humble beginnings, and no one embodies this better than Adidas founder Adolf “Adi” Dassler. Dassler’s shoemaking career began in his mother’s washroom in a small town in Bavaria, Germany. It was there that Dassler began designing and cobbling shoes and decided he wanted to make the best possible sports sh...
After leaving dating app company Tinder and an abusive relationship in 2014, Whitney Wolfe Herd was inspired to create an empowering dating experience for women. “For all the advances women had been making in workplaces and corridors of power, the gender dynamics of dating and romance still seemed so outdated,” Wolfe Herd writes on Bumble’s website...
In 2007, Melanie Perkins was working a part-time job while studying in Perth, Australia, teaching students how to use desktop design software. The software was expensive, complex, and required a semester’s worth of instruction to learn how to use, prompting Perkins to ask, “Is there a way this could be simpler and less expensive?” Perkins’s goal to...
One example mentioned in Entrepreneurship Essentials is that of innovative online eyewear company Warby Parker. In 2008, Wharton MBA student Blumenthal lost his prescription eyeglasses. He was reluctant to purchase a new pair because they were so expensive. He also didn’t want to visit an eyeglass store. The idea came to him in the middle of the ni...
Today, True is the only consumer and retail investment and innovation firm in Europe that bridges the world’s biggest consumer brands with the most pioneering tech start-ups in the industry, from both its Venture Capital & Private Equity portfolio and its wider community.
Founded in 2005, True Ventures is a Silicon Valley-based venture capital firm that invests in early-stage technology startups. View True's library of content meant to empower creative,...
Venture Capital - True. What we're looking for: Our Venture Capital Investment Thesis. We back mission-driven entrepreneurs building a better and more sustainable future at the forefront of consumer behavioural and technological change.
Jun 12, 2024 · The startup origin story is a powerful way to connect with your audience, as well as ground and humanize your company. These stories tell the personal journey of how you, the founder, got to where you are today, and, importantly, what drives your passion to build for your space.
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True Ventures • org supports visionary founders with a passion for social return. We believe entrepreneurship can change the world and are proud to fund seed and early stage nonprofit organizations and social ventures.
