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J. Craig Thompson is the James R. McManus – Bascom Professor in Marketing and the Gilbert and Helen Churchill Professor in the Marketing Department of the Wisconsin School of Business.
Mar 1, 2005 · This article provides a synthesizing overview of the past 20 yr. of consumer research addressing the sociocultural, experiential, symbolic, and ideological aspects of consumption. Our aim is to provide a viable disciplinary brand for this research tradition that we call consumer culture theory (CCT).
- Eric J. Arnould, Craig J. Thompson
- 2005
Feb 1, 2005 · Craig J. Thompson. University of Wisconsin–Madison. Citations (3,239) References (191) Abstract. This article provides a synthesizing overview of the past 20 yr. of consumer research...
Jun 21, 2018 · Craig J. Thompson is the Churchill Professor of Marketing at the University of Wisconsin-Madison. He has published in a wide range of marketing, consumer research, and sociological...
The paper by Arnould and Thompson (2005) has proven to be influential in terms of systematizing and placing a widely accepted disciplinary brand upon an extensive body of culturally oriented consumer research. The CCT designation has also provided an important impetus for institution building.
- Eric J. Arnould, Craig J. Thompson
- 2015
Articles 1–20. Professor of Marketing, University of Wisconsin at Madison - Cited by 30,191 - consumer culture - market systems - consumer identity.
Craig J. Thompson currently works at the School of Business, University of Wisconsin–Madison. Craig does research in Social Theory, Sociological Theory and Communication and Media. Their...