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Join Binance CMO and Co-Founder, Yi He as she explores her journey with Binance and more. From her views on the state of the industry to the impact that Web3...
Jun 19, 2024 · Yi He is a Chinese entrepreneur and investor best known for founding Binance, the world's largest cryptocurrency exchange, with Changpeng Zhao. She serves as the Chief Marketing Officer leading business, marketing, and branding strategy at Binance and is also the head of Binance Labs .
Oct 30, 2023 · Yi He: I co-founded Binance in 2017 because I saw the opportunity to leverage cryptocurrency and blockchain technology to provide others with greater financial access and freedom. Currently, I lead business, investments, marketing, and brand strategy as co-founder and head of Binance Labs, the incubator and venture arm of Binance.
Sep 29, 2022 · I met Yi He during the Binance Blockchain Week 2022 in Paris for an exclusive interview, where she talks about her early life, business experience and the process behind the Binance launch in...
Jul 13, 2023 · The success of crypto and Web3 rests with each user, each believer, and each contributor. The Binance 6 Year Anniversary is an ode to the community, one of technological innovation, financial ...
Jun 28, 2023 · Behind the scenes, Yi He is an influential power broker in the $1.2 trillion crypto market. Now, the firm she helped start with Changpeng “CZ” Zhao is under threat from regulators.
Aug 3, 2022 · Cryptocurrency exchange Binance has appointed co-founder Yi He to oversee its venture capital arm, Binance Labs, two months after it raised $500 million for a new fund focused on Web3 and...
Sep 27, 2023 · Yi He emphasized on the key elements in Binance’s operations given its enormous scale, such as KYC measures, due diligence, risk customer checks, and authorized representatives. She also acknowledged that these requirements might surpass those at competing firms and might pose efficiency challenges.
Yi He leads business, marketing, and branding strategy at Binance. Yi has led the business strategy behind Binance’s growth to become the world’s largest crypto exchange – having pivoted the company from just a crypto-to-crypto trading platform to a global blockchain ecosystem.
